YSE Beauty is turning its new $15 million Series A raise into a focused play on Sephora, DTC, and clinically backed skincare for an underserved Gen X consumer, positioning the brand for steep growth in 2026 and beyond.
Inside the $15 million Series A
The Series A funding of 15 million U.S. dollars was led by growth equity firm Silas Capital, with participation from L Catterton and existing backers Willow Growth Partners and Halogen Ventures. This fresh capital will be used to expand YSE Beauty across all Sephora doors in the United States and to further scale its fast-growing e-commerce channel.
Founded by Molly Sims, YSE Beauty sits at the intersection of prestige skincare and real-life usability, which makes it a strong fit for both specialty retail and online discovery. The investment partners bring deep experience with next-generation consumer brands, which YSE Beauty aims to leverage as it moves from “emerging” to firmly established in the premium skincare set.
A brand built for women 35+
YSE Beauty was created for women 35 years and older who want visible results without complicated, multi-step routines. The brand grew out of Molly Sims’ own long struggle with hyperpigmentation and her belief that a generation of women felt overlooked by mainstream skincare messaging and product development.
Before launching YSE Beauty in 2023, Molly Sims spent more than three years in research and development, testing hundreds of formulas to build a regimen that felt edited, intentional, and clinically validated. The resulting line centers on multi-functional, clinically tested formulas designed to tackle concerns such as dark spots, uneven tone, dullness, and dehydration, while fitting into everyday routines that a busy Gen X consumer can realistically keep up with.
Rapid retail rise and hero products
The brand’s lineup has already racked up major industry recognition. Its bestselling Your Favorite Ex Exfoliating Pads have earned a Business of Fashion Innovation Award, an Allure Best of Beauty 2025 Award, and Health Magazine 2024 Skin Awards, while Overachiever Brightening Eye Masks won a 2025 Good Housekeeping Beauty Award. Additional heroes such as Wide Awake Brightening Eye Cream and Skin Glow SPF 30 Primer have been honored with a 2024 Marie Claire Skin & Hair Award, a 2024 Shape Skin Award, and a 2024 Oprah Sun O-Wards, and the brand was named one of InStyle’s Best Beauty Buys in both 2023 and 2025.
Growth, projections and the Sephora strategy
The numbers behind YSE Beauty’s trajectory show why investors are leaning in. In 2025, the brand delivered 120% revenue growth, and it expects to achieve more than 80% growth in 2026 as it scales across Sephora and strengthens its DTC engine.
The company anticipates more than doubling its Sephora business while sustaining strong e-commerce momentum, putting it on track to reach nearly 30 million U.S. dollars in revenue next year. That growth is being driven by repeat purchase behavior, rising awareness among women 35+, and a product architecture designed to function as a core routine rather than impulse one-offs.
What Molly Sims and Silas Capital say about the partnership
In the announcement, YSE Beauty Founder Molly Sims said that “There is so much synergy between our brand, the brands in the Silas portfolio and L Catterton’s deep strategic knowledge of the category. Both firms deeply understand the kind of women we speak to… what she wears, what she values and how she moves through the world. It feels like a true alignment in vision and audience, making it the perfect fit. This partnership isn’t just strategic – it’s a shared philosophy and a mutual understanding of what’s going to fuel us and where we want to take the brand next.”
Silas Capital Partner Brian Thorne said that “Molly’s approachable, yet authoritative voice has been a key driver in building the loyal and engaged community supporting the incredible momentum for YSE Beauty…Leveraging her insider network of dermatologists, estheticians, and makeup artists, she has curated a lineup of multi-functional skincare-meets-makeup essentials that cater to an underserved Gen X customer that demands results-driven beauty. We’re thrilled to partner with Molly for this next chapter, supporting both the brand’s impressive e-commerce momentum, as well as its quickly scaling wholesale expansion with Sephora.”
Brand philosophy and how YSE evolves with its customers
According to its company overview, YSE Beauty positions itself as a premium skincare and beauty brand “rooted in results and guided by integrity,” dedicated to clinically informed, thoughtfully formulated products that slot into real-life routines. The brand is built around conversations with real women, focusing on understanding their needs, beliefs, and evolving concerns, from hyperpigmentation and uneven tone to hydration, glow, and overall skin confidence.
YSE Beauty emphasizes that it “evolves with the consumer,” using community feedback to identify the next set of concerns to solve and then building products that add value at each step. The goal is to empower individuals to feel their best in their own skin with routines that are easy to maintain, aligning with Molly Sims’ own experience of midlife reinvention and skin transformation.
Who is Molly Sims beyond YSE
Beyond YSE Beauty, Molly Sims is described as an entrepreneur, actress/producer, and podcast host known for redefining beauty, wellness, and reinvention in midlife. She hosts the award-winning podcast Lipstick on the Rim, which brings together leading voices in beauty, health, and culture for candid, expert-led conversations.
