Retail

Supergoop Lands In Court Over Synthetic Ingredients In Mineral Sunscreens

A new class action lawsuit claims Supergoop misled shoppers by marketing certain “mineral” sunscreens as free from synthetic ingredients, while allegedly using a mix of mineral, non-mineral, and chemically processed components in those formulas.

Published: Dec 26, 2025 5:44 AM

By Jeanel Alvarado

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Supergoop Lands In Court Over Synthetic Ingredients In Mineral Sunscreens

A new class action lawsuit claims Supergoop misled shoppers by marketing certain “mineral” sunscreens as free from synthetic ingredients, while allegedly using a mix of mineral, non-mineral, and chemically processed components in those formulas.

What the lawsuit alleges Filed in December 2025 in California, the case Wayne v. Supergoop, LLC, et al.

accuses Supergoop of falsely presenting several products as purely mineral and natural. According to the complaint, the brand’s packaging and marketing emphasize phrases like “100% non-nano-minerals,” “mineral SPF protection,” and “mineral broad-spectrum sunscreen,” which plaintiffs say lead consumers to believe every ingredient is mineral-based or from a natural source. The lawsuit alleges that, despite this positioning, the formulas actually contain “a plethora” of synthetic, processed, and chemically altered ingredients that are not mineral at all. Plaintiffs argue that reasonable shoppers would interpret the “mineral” messaging to mean the overall composition is fully mineral and natural, not just the active UV filters. Products named in the complaint The filing targets a group of Supergoop products sold as mineral or “100% mineral” sunscreens. Named examples include Supergoop (Re)setting 100% Mineral SPF 25, Bright-Eyed 100% Mineral Eye Cream SPF 40, Zinc Screen 100% Mineral Lotion, and Mineral Unseen Sunscreen, along with other mineral-labeled SKUs sold during the…

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Supergoop Lands In Court Over Synthetic Ingredients In Mineral Sunscreens

A new class action lawsuit claims Supergoop misled shoppers by marketing certain “mineral” sunscreens as free from synthetic ingredients, while allegedly using a mix of mineral, non-mineral, and chemically processed components in those formulas.

Unlock the rest of this story

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