The adoption of such policies has been particularly emphasized by European consumers, with Asian consumers showing a willingness to pay a premium for products marketed as sustainable luxury. According to statistics from Statista report in 2022, Chanel emerged as the most sustainable luxury fashion brand, with 18% of consumers recognizing it as a leader in sustainability. Luxury brands like Hermès, Dior, and Burberry also garnered notable consumer recognition for their sustainability initiatives. Here’s a list of leading luxury brands consumers view as sustainable worldwide:
Most sustainable luxury brands worldwide 2022
1. Chanel
- Is a Sustainable Brand: 18%
- Is a Luxury Fashion Leader in Sustainability: 30%
Chanel is highly regarded in sustainability, particularly as a leader with a prominent 30% recognition in luxury fashion sustainability. While 18% view it as a sustainable brand overall, Chanel’s substantial investment in sustainable resources, eco-friendly packaging, and commitment to reducing its carbon footprint highlights its progressive approach.
2. Hermès
- Is a Sustainable Brand: 17%
- Is a Luxury Fashion Leader in Sustainability: 26%
With 17% of consumers viewing Hermès as sustainable and a higher 26% regarding it as a sustainability leader, Hermès emphasizes sustainable craftsmanship. The brand’s dedication to long-lasting quality and ethical sourcing practices aligns with its luxurious, timeless image.
3. Dior
- Is a Sustainable Brand: 21%
- Is a Luxury Fashion Leader in Sustainability: 22%
Dior’s perception as a sustainable brand stands at 21%, with 22% of consumers recognizing it as a leader in luxury fashion sustainability. The brand’s efforts encompass various initiatives from eco-friendly raw material sourcing to reducing environmental impact through sustainable innovation in product manufacturing.
4. Burberry
- Is a Sustainable Brand: 22%
- Is a Luxury Fashion Leader in Sustainability: 20%
Burberry is noted for its significant engagement in sustainability, garnering a 22% acknowledgment as a sustainable brand and 20% as a leader. Burberry’s initiatives include pushing toward carbon neutrality across its operations, sustainable material use, and implementing transparent supply chain practices.
5. Celine
- Is a Sustainable Brand: 23%
- Is a Luxury Fashion Leader in Sustainability: 16%
Celine has been recognized for its commitment to sustainability, with nearly a quarter of consumers considering it a sustainable brand. However, its role as a leader in luxury fashion sustainability is slightly lower, standing at 16%. The brand’s approach primarily focuses on sustainable material sourcing and ethical manufacturing processes to reduce its environmental footprint.
6. Louis Vuitton
- Is a Sustainable Brand: 17%
- Is a Luxury Fashion Leader in Sustainability: 22%
Louis Vuitton is renowned globally not just for its luxury goods but also for its sustainability efforts. With 17% of consumers viewing it as a sustainable brand and a higher percentage of 22% acknowledging its leadership in the sustainability sector, the brand continues to pioneer various eco-friendly initiatives. These include the use of eco-designed packaging and a commitment to reducing carbon emissions across its operations.
7. Gucci
- Is a Sustainable Brand: 18%
- Is a Luxury Fashion Leader in Sustainability: 20%
Gucci has made significant strides in integrating sustainability within its high-end fashion lines. Approximately 18% of consumers consider Gucci sustainable, with 20% recognizing it as a leader in luxury fashion sustainability. Gucci has launched several initiatives, such as Gucci Equilibrium, aimed at promoting environmental and social sustainability across its products and practices.
8. Prada
- Is a Sustainable Brand: 19%
- Is a Luxury Fashion Leader in Sustainability: 19%
Prada’s commitment to sustainability is marked by its consistent score in both categories: 19% as a sustainable brand and 19% as a leader in sustainability within the luxury fashion sector. Prada focuses on sustainable fabric use, ethical labor practices, and reducing waste through innovative recycling programs.
9. Bottega Veneta
- Is a Sustainable Brand: 20%
- Is a Luxury Fashion Leader in Sustainability: 17%
Recognized by 20% of consumers as a sustainable brand and with 17% viewing it as a sustainability leader in luxury fashion, Bottega Veneta continues to embed sustainability within its operational ethos. The brand prides itself on high-quality craftsmanship, responsible sourcing, and eco-friendly practices.
10. Ralph Lauren
- Is a Sustainable Brand: 21%
- Is a Luxury Fashion Leader in Sustainability: 14%
Ralph Lauren’s commitment to sustainability sees it recognized by 21% of consumers as a sustainable brand, with a slightly lower leadership in luxury fashion sustainability at 14%. The brand focuses on sustainable innovation and ethical practices, including the use of recyclable materials and energy conservation efforts in its production processes.
11. Chloé
- Is a Sustainable Brand: 22%
- Is a Luxury Fashion Leader in Sustainability: 12%
Chloé holds a 22% consumer recognition as a sustainable brand and a 12% rating as a leader in luxury fashion sustainability. The brand’s strategy includes using organic and eco-friendly materials, focusing on social initiatives, and fostering a sustainable fashion industry through various collaborative projects.
