Consumers' growing expectations significantly influence the perception of sustainability in the luxury fashion industry. Many luxury shoppers emphasize brands’ adherence to sustainable practices, including environmental protection, social responsibility, and ethical behavior. Almost 71% of consumers believe knowing the sourcing of materials is essential, while 63% advocate for minimal packaging during shipping.
The adoption of such policies has been particularly emphasized by European consumers, with Asian consumers showing a willingness to pay a premium for products marketed as sustainable luxury. According to statistics from Statista report in 2022, Chanel emerged as the most sustainable luxury fashion brand, with 18% of consumers recognizing it as a leader in sustainability. Luxury brands like Hermès, Dior, and Burberry also garnered notable consumer recognition for their sustainability initiatives. Here's a list of leading luxury brands consumers view as sustainable worldwide:
Most sustainable luxury brands worldwide 2022
1. Chanel
- Is a Sustainable Brand: 18%
- Is a Luxury Fashion Leader in Sustainability: 30%
Chanel is highly regarded in sustainability, particularly as a leader with a prominent 30% recognition in luxury fashion sustainability. While 18% view it as a sustainable brand overall, Chanel's substantial investment in sustainable resources, eco-friendly packaging, and commitment to reducing its carbon footprint highlights its progressive approach.
2. Hermès
- Is a Sustainable Brand: 17%
- Is a Luxury Fashion Leader in Sustainability: 26%
With 17% of consumers viewing Hermès as sustainable and a higher 26% regarding it as a sustainability leader, Hermès emphasizes sustainable craftsmanship. The brand’s dedication to long-lasting quality and ethical sourcing practices aligns with its luxurious, timeless image.
3. Dior
- Is a Sustainable Brand: 21%
- Is a Luxury Fashion Leader in Sustainability: 22%
Dior’s perception as a sustainable brand stands at 21%, with 22% of consumers recognizing it as a leader in luxury fashion sustainability. The brand’s efforts encompass various initiatives from eco-friendly raw material sourcing to reducing environmental impact through sustainable innovation in product manufacturing.
4. Burberry
- Is a Sustainable Brand: 22%
- Is a Luxury Fashion Leader in Sustainability: 20%
Burberry is noted for its significant engagement in sustainability, garnering a 22% acknowledgment as a sustainable brand and 20% as a leader. Burberry’s initiatives include pushing toward carbon neutrality across its operations, sustainable material use, and implementing transparent supply chain practices.
5. Celine
- Is a Sustainable Brand: 23%
- Is a Luxury Fashion Leader in Sustainability: 16%
Celine has been recognized for its commitment to sustainability, with nearly a quarter of consumers considering it a sustainable brand. However, its role as a leader in luxury fashion sustainability is slightly lower, standing at 16%. The brand's approach primarily focuses on sustainable material sourcing and ethical manufacturing processes to reduce its environmental footprint.
6. Louis Vuitton
- Is a Sustainable Brand: 17%
- Is a Luxury Fashion Leader in Sustainability: 22%
Louis Vuitton is renowned globally not just for its luxury goods but also for its sustainability efforts. With 17% of consumers viewing it as a sustainable brand and a higher percentage of 22% acknowledging its leadership in the sustainability sector, the brand continues to pioneer various eco-friendly initiatives. These include the use of eco-designed packaging and a commitment to reducing carbon emissions across its operations.
7. Gucci
- Is a Sustainable Brand: 18%
- Is a Luxury Fashion Leader in Sustainability: 20%
Gucci has made significant strides in integrating sustainability within its high-end fashion lines. Approximately 18% of consumers consider Gucci sustainable, with 20% recognizing it as a leader in luxury fashion sustainability. Gucci has launched several initiatives, such as Gucci Equilibrium, aimed at promoting environmental and social sustainability across its products and practices.
8. Prada
- Is a Sustainable Brand: 19%
- Is a Luxury Fashion Leader in Sustainability: 19%
Prada's commitment to sustainability is marked by its consistent score in both categories: 19% as a sustainable brand and 19% as a leader in sustainability within the luxury fashion sector. Prada focuses on sustainable fabric use, ethical labor practices, and reducing waste through innovative recycling programs.
9. Bottega Veneta
- Is a Sustainable Brand: 20%
- Is a Luxury Fashion Leader in Sustainability: 17%
Recognized by 20% of consumers as a sustainable brand and with 17% viewing it as a sustainability leader in luxury fashion, Bottega Veneta continues to embed sustainability within its operational ethos. The brand prides itself on high-quality craftsmanship, responsible sourcing, and eco-friendly practices.
10. Ralph Lauren
- Is a Sustainable Brand: 21%
- Is a Luxury Fashion Leader in Sustainability: 14%
Ralph Lauren’s commitment to sustainability sees it recognized by 21% of consumers as a sustainable brand, with a slightly lower leadership in luxury fashion sustainability at 14%. The brand focuses on sustainable innovation and ethical practices, including the use of recyclable materials and energy conservation efforts in its production processes.
11. Chloé
- Is a Sustainable Brand: 22%
- Is a Luxury Fashion Leader in Sustainability: 12%
Chloé holds a 22% consumer recognition as a sustainable brand and a 12% rating as a leader in luxury fashion sustainability. The brand’s strategy includes using organic and eco-friendly materials, focusing on social initiatives, and fostering a sustainable fashion industry through various collaborative projects.
