GISELI DIAS is making its U.S. retail debut at Printemps New York, marking a major step in the Brazilian luxury footwear house’s international growth. Recognized for sculptural silhouettes and modern Brazilian sophistication, the brand is introducing its signature heels to New York shoppers through an exclusive partnership with the luxury department store.
Exclusive launch at Printemps New York
The collaboration positions GISELI DIAS as a new, design‑driven footwear name within Printemps New York’s brand mix, with an edit focused on bold, sculptural pumps and sandals crafted for day‑to‑night wear. Founder and Creative Director Giseli Dias frames the partnership as a natural extension of the label’s journey, emphasizing that each shoe is meant to carry “a piece of Brazilian soul” into the U.S. market.
Handcrafted in Brazil with responsible methods
Each pair of GISELI DIAS shoes is handcrafted in Brazil using premium materials and responsible production methods that honour the artisans behind the work. The brand’s philosophy states that all models are developed and produced locally, with patterns and constructions built from the ground up rather than adapted from existing forms.
Leathers are sourced from select tanneries in Brazil and Italy, and soles are imported from Italy to achieve the balance of stability, support, and flexibility the designer is targeting. This tight control over materials and structure underpins both the look and the feel of the collection on foot.
Comfort as a core part of luxury
Comfort sits at the centre of the GISELI DIAS proposition, not as an add‑on but as part of the design brief from the start. Internal architecture—arch support, toe box shape, balance between heel height and pitch—is engineered to keep pressure distribution and wearability in mind, even on higher, more sculptural styles.
That approach aligns with Dias’ view that women should feel empowered, elegant, and comfortable at the same time, a philosophy she connects directly to the brand’s blend of strength, sensuality, and joy in its Printemps partnership comments
Brazilian identity at the centre of the brand
Even as it steps onto a New York luxury floor, GISELI DIAS remains firmly anchored in its Brazilian roots. The brand’s visual language, colour choices, and sculptural lines reference Brazilian architecture, art, and landscape, filtered through a contemporary lens. Keeping development and production in Brazil allows that identity to stay embedded in each style while giving the label a clear point of difference from European heritage names.
For Printemps New York, the addition brings a fresh, craft‑forward perspective to the shoe floor, complementing established maisons with a younger, design‑led voice built around made‑in‑Brazil storytelling.
What this launch unlocks for GISELI DIAS
Landing at Printemps New York gives GISELI DIAS access to an international clientele and a physical showcase at a time when many emerging luxury brands are trying to balance digital reach with in‑person discovery. If the capsule resonates with shoppers, it could open the door to a broader U.S. rollout and additional wholesale or pop‑up partnerships, with the brand’s handcrafted‑in‑Brazil positioning and comfort‑first engineering as key differentiators in a crowded designer heel market.
