Centric Brands is expanding its global kidswear business with the strategic acquisition of Vingino Group, a children’s wear and lifestyle brand based in the Netherlands. The deal strengthens the Centric Brands kids division by adding a denim‑driven, Italian‑inspired label with reach across Europe, Central America, and South America. For retailers and brands, this move shows how large lifestyle groups are using targeted acquisitions to deepen expertise in children’s fashion.
Overview of the acquisition
Centric Brands LLC, a global lifestyle brand collective, announced on December 2, 2025, that it has acquired the Vingino Group. Through the deal, Centric Brands plans to use Vingino’s design and operational infrastructure and its established retail relationships in Europe, Central America, and South America to grow its international kids platform. The company presents the transaction as a strategic step to expand its global footprint in kids fashion, not just a single‑brand addition.
Who is Vingino in…
kids’ fashion Vingino is an international children’s fashion and lifestyle brand that positions itself as inspired by Italian design and culture. Founded in 2001, the label has grown from a local denim player in the Netherlands into a global brand with collections for every child, from baby to teen and beyond.
Its ranges are known for cool, colourful products with a playful, vintage look, blending strong denim fabrics with Italian and vintage influences so kids can express their personality.
Why Vingino fits Centric Brands’ strategy For Centric Brands, Vingino brings a mix of design strength, sourcing capabilities, and merchandising know‑how alongside a clear kids lifestyle identity.
The company plans to leverage Vingino’s infrastructure and “best‑in‑class” merchandising capabilities developed through retail partnerships across Europe, Central America, and South America…
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