Watches

Audemars Piguet

Swiss haute horlogerie

Overview

About Audemars Piguet

Audemars Piguet is a Swiss luxury watch manufacturer famous for the Royal Oak, the first luxury sports watch. Family-owned since 1875, it is one of the most prestigious watchmaking maisons.

Company snapshot

Category: Watches
Founded: 1875
Headquarters: Le Brassus, Switzerland
Founder: Jules‑Louis Audemars and Edward‑Auguste Piguet
Ownership group: Independent
Reported revenue: ≈ CHF 1.9 billion
Reported employees: 2,000+

Profile facts reflect the RetailBoss Insights source record updated July 21, 2026. Mutable figures should be read as source-period values.

Official website

Latest coverage

Audemars Piguet on RetailBoss

Audemars Piguet Creates a Summer Escape Beyond Time With the AP Lounge at Fairmont Montreux Palace

Located at the Fairmont Montreux Palace, the AP Lounge serves as a hub for discovery and connection, showcasing bold, sporty designs.

ExclusiveLuxury

Jeanel Alvarado3 weeks ago

Audemars Piguet Parallel Delivers an Electrifying Night at Montreux Jazz Festival

Parallel serves as a unique platform for Audemars Piguet to connect with artists and audiences, blending technical excellence with creative expression through APxMusic.

EventsLuxury

Jeanel Alvarado3 weeks ago

Top 10 Luxury Watch Brands for Men in 2026

This RB report identifies the top 10 luxury men’s watch brands based on a multi dimensional methodology that integrates market performance, expert sentiment, and secondary market popularity. 1. The “Horological Authority” Index To ensure the ranking reflects both commercial success…

InsightsLuxury

RETAILBOSS Team7 months ago

Top 10 Luxury Watch Brands for Women 2026 Ranking

The global luxury women’s watch market is experiencing a decisive shift toward investment-grade timekeeping, heritage craftsmanship, and secondary market liquidity. As the broader luxury watch sector navigates post-pandemic recalibration, women’s timepieces have emerged as a growth frontier—projected to expand from…

InsightsTrends

Jeanel Alvarado8 months ago

Competitive set

Audemars Piguet Competitors

Brands tracked alongside Audemars Piguet based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.

Rolex Explore Luxury · Switzerland A watches market peer with comparable luxury positioning. Follow

Hublot Explore Luxury · Switzerland A watches market peer with comparable luxury positioning. Follow

Omega Explore Luxury · Switzerland A watches market peer with comparable luxury positioning. Follow

Tag Heuer Explore Luxury · Switzerland A watches market peer with comparable luxury positioning. Follow

Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.

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