Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to deepen its reach in one of its largest markets.
Ultra Violette, the Australian sunscreen pioneer credited with revolutionizing SPF as a skincare hybrid, has officially launched in the USA via Sephora, marking its 30th global market.
OVERTONE, the women-founded vegan hair color brand, has expanded its retail footprint with a nationwide launch in all 1,878 Sally Beauty stores and online at SallyBeauty.com
Move over, outdated body care—Black-owned beauty disruptor Lemonblush is shaking up the game with its fiercely anticipated Bikinicare line.
Louis Vuitton has unveiled its groundbreaking entry into the cosmetics world with La Beauté Louis Vuitton, a luxury makeup line set to debut in Fall 2025.
Ulta Beauty is redefining fan engagement with its debut Ulta Beauty World, a one-day-only event on April 26, 2025, at San Antonio’s Henry B González Convention Center.
Thirty years after Lisa Price started blending hair oils in her Brooklyn kitchen, Carol’s Daughter—the brand that sparked a textured hair revolution—is coming full circle.
VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to make its highly anticipated debut at Sephora in North America.
Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale.
Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025.
Laura Mercier, the iconic award-winning beauty brand, has officially launched in the US Amazon Premium Beauty store and introduced Buy with Prime on its website.
The beauty and skincare e-commerce industry is undergoing a transformative boom, driven by shifting consumer preferences, innovative product offerings, and the rise of digital-first brands.
Guess? announces Seductive Dream, the latest addition to its cherished Seductive fragrance line. This enchanting perfume invites you to explore a romantic tale, interwoven with every dream and breath.
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception.
Referral programs are among the most effective methods for attracting new customers and nurturing brand advocates.
Elf Beauty, a leading name in affordable cosmetics, has announced a strategic partnership with Dollar General to expand its reach into rural markets.
MCM has announced the release of its Limited Edition Parfum, an opulent fragrance encased in a bottle embellished with approximately 1,100 hand-applied Swarovski® crystals.
As the beauty industry continues to evolve, eCosmetics distinguishes itself by championing these unique brands, navigating a market traditionally dominated by established giants.
SK-II, a prestigious global skincare brand, unveiled its first global travel retail flagship store at the Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, China.
The battle between Canadian beauty brand SUVA Beauty and Sony Music over copyright infringement on social media is a pivotal case highlighting the intricacies and repercussions of content usage in digital marketing.