Beauty

Beauty Industry Blog  · CEO · Industry News & Trends ·  Brick-and-Mortar · E-commerce and Click · Customer Behaviour · Data & Analytics · Store · Marketing.

CVS to Close 270 Stores Nationwide in 2025 as Retailer Realigns

CVS customers across the United States may soon find their neighborhood pharmacy closing its doors, as the retail giant confirmed it will shutter 270 locations in 2025.

Prose Opens New AI-powered Customization Center in California

Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California.

Beauty Brands Risk $86 Billion in Lost Revenue, Report

A new report from Atelier and Accenture reveals that the beauty industry is facing an urgent innovation shortfall, costing brands billions in lost revenue each year.

Free Yourself Debuts on Scentbird with Reflection-Inspired Fragrances

Fragrance house Free Yourself has launched on Scentbird, introducing a collection of unisex scents designed to inspire emotional well-being and personal growth.

Lancôme’s Idôle House Makes a Glamorous NYC Debut

Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy.

NIQ and Sephora Partner to Transform Beauty Industry with Data-Sharing Breakthrough

NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape.

SHAMPOOHOTEL Launches at Ulta Beauty with 4 Destination Inspired Collections

A new era of self-care has arrived with the exclusive launch of SHAMPOOHOTEL at Ulta Beauty.

SEEN’s 100% Growth Clinches 1,400 Ulta Stores as Dermatologist-Approved Leader

Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide.

TikTok Shop Lessons from P.Louise Cosmetic Retail Success

We’re witnessing a fundamental restructuring of retail power dynamics that will define commerce for the next decade.

Opinion: Ulta-Target 'Shop-in-Shop' is Reshaping Retail Partnerships

Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to expand, with plans to reach over 800 Target locations.

Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day Amid 1400 Store Expansion

Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. 

BYOMA Clinically Proven SPF50 Improves Skin Barrier Strength by 27 Percent in 12 Hours

Skincare brand BYOMA has launched its Ultralight Face Fluid SPF50, a groundbreaking sunscreen designed to merge high-performance sun protection with advanced barrier repair technology.

Method Expands to Over 1,400 Retail Locations with Ulta Partnership

method, the award-winning brand known for its clean beauty, sustainability and design, has officially launched its products at Ulta Beauty.

DTC Beauty Brands Will Outpace Established Luxury Names Online

The pristine beauty counters of luxury department stores are becoming relics of a bygone era. As shoppers migrate online in record numbers, the beauty industry is experiencing a seismic power shift that few could have predicted just five years ago.

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?

Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures.

Ulta Beauty Stock Soars 7% as Global Beauty Market Nears $650 Billion

Ulta Beauty’s latest financial results highlight a resilient performance amid economic headwinds, blending strong holiday momentum with cautious forward guidance.

Charlotte Tilbury’s Iconic Products Land at Bluemercury

Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to deepen its reach in one of its largest markets.

Ultra Violette

Ultra Violette, the Australian sunscreen pioneer credited with revolutionizing SPF as a skincare hybrid, has officially launched in the USA via Sephora, marking its 30th global market.

OVERTONE's Nationwide Launch in Sally Beauty Stores

OVERTONE, the women-founded vegan hair color brand, has expanded its retail footprint with a nationwide launch in all 1,878 Sally Beauty stores and online at SallyBeauty.com

Lemonblush’s New Bikinicare Line Is Here to Shake Up Skincare

Move over, outdated body care—Black-owned beauty disruptor Lemonblush is shaking up the game with its fiercely anticipated bodycare line.