Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California. The 43,000-square-foot facility officially launched on June 5, 2025, marking Prose’s first expansion outside New York and a bold step to meet surging demand from customers across the U.S. and Canada.

A Celebration of Innovation, Growth, and Sustainability

The new Commerce Center is a $9 million investment, mirroring the advanced automation and AI-driven personalization of Prose’s flagship Brooklyn site. Powered by the proprietary Singular platform, the facility is designed to boost production capacity for made-to-order haircare, skincare, and supplements—delivering on Prose’s promise of beauty tailored to the individual.

“This expansion marks a significant step forward in Prose’s evolution, enabling us to meet growing demand from customers across the U.S. and Canada. We look forward to leveraging this new state-of-the-art customization center to further drive personalized…