BeautyNews

SEEN Launches into 1,400 Ulta Stores as Dermatologist-Approved Leader

Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide.

SEEN’s 100% Growth Clinches 1,400 Ulta Stores as Dermatologist-Approved Leader
BeautyNews

SEEN Launches into 1,400 Ulta Stores as Dermatologist-Approved Leader

SEEN (PRNewsfoto/SEEN)

Dermatologist-developed hair care brand SEEN has announced an exclusive partnership with Ulta Beauty, expanding its presence to all 1,400+ Ulta locations nationwide. This move follows a successful trial in 700 stores since 2023 and underscores the brand’s rapid ascent in the “skinification” of haircare—a trend merging scalp health with skincare science.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →