OVERTONE’s Nationwide Launch in Sally Beauty Stores

Strategic Retail Expansion The Sally Beauty partnership marks OVERTONE’s latest push into physical retail, following its October 2024 Target rollout featuring sleek, sustainable packaging made from 30% post-consumer recycled materials.

At Target, OVERTONE joined the Target Zero initiative, aligning with eco-conscious shoppers—a demographic driving 78% of under-35 beauty purchases.

Key products now at Sally Beauty include bestsellers like Ginger Glow and Scarlet Red Color Depositing Treatment Masks, which condition hair while depositing vibrant, semi-permanent color in 10–15 minutes without ammonia or peroxide.

Priced at $15–$47, the masks target consumers seeking salon-quality results at home, particularly those with brown hair, who make up 60% of OVERTONE’s user base…