BeautyNews

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?

Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures.

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?
BeautyNews

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?

Credit: SKIMS

Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures. SKIMS, the lifestyle brand co-founded by Kim and entrepreneur Jens Grede, has acquired SKKN BY KIM from Kardashian and beauty giant Coty, consolidating the reality-TV-turned-business mogul’s beauty ventures—including her name, image, and likeness (NIL) rights—under the SKIMS umbrella.

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