BeautyNews

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?

Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures. SKIMS, the lifestyle brand co-founded

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?
BeautyNews

The $600 Billion Question: Can SKIMS Disrupt Beauty Like It Did Shapewear?

Credit: SKIMS

Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures. SKIMS, the lifestyle brand co-founded by Kim and entrepreneur Jens Grede, has acquired SKKN BY KIM from Kardashian and beauty giant Coty, consolidating the reality-TV-turned-business mogul’s beauty ventures—including her name, image, and likeness (NIL) rights—under the SKIMS umbrella.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Featured Events

LTK Con 2026 promotional artwork featuring Emma Grede

LTKCon 2026

LTK Con 2026 brings fashion, beauty, retail, and creator-commerce leaders to Dallas, August 25–27, with headliner Emma Grede and programming from LTK, Gap, Meta,…

London Fashion Week runway presentation

London Fashion Week (Autumn)

London Fashion Week's September edition presents Spring/Summer collections from leading British and international designers. One of the four pillars of global fashion month, LFW…

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.