Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision.
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today.
Louis Vuitton unveils the completed transition of the Costa Mesa store at South Coast Plaza, highlighting the Maison’s Women’s Universe alongside Louis Vuitton’s exemplary craftsmanship and legendary savoir-faire.
Princess and the Pea, a beloved local baby and kids’ boutique in Edmonton since 2006, is thrilled to announce the opening of its second location at The Rabbit Hill Shopping Center, located at 5112 Mullen Rd NW, Edmonton.
YouTube and Shopify have expanded their partnership, making it easier than ever for merchants and creators to collaborate and thrive.
TJ Maxx announced an exciting new initiative to nurture the next generation of fashion talent: the ‘Styled by Runway’ incubator program.
Global lifestyle brand MINISO has just unveiled the exclusive Lucky 7 Perfume Series, a collection inspired by the universally revered number 7, a symbol of luck and prosperity across various cultures.
The new “Vanderpump Blooms x Bloom Haus™ Floral Collection by Lisa Vanderpump is now available nationwide at Kroger stores.
Starting or running a boutique involves the exciting yet daunting task of sourcing trendy, high-quality clothing in bulk.
Troubled by insurmountable challenges, Avon filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the District of Delaware.
Where convenience and personalization are paramount, ASOS sets a new benchmark in e-commerce by introducing Nibble AI, an AI-powered chatbot designed to revolutionize how customers shop and save.
For beauty brands, forming strategic partnerships with retailers can significantly enhance their reach and impact. Supported by recent insights, examples, and statistics, here are six compelling reasons why beauty brands should consider such collaborations.
In an era where beauty brands constantly seek innovative methods to attract and retain customers, partnering with a retail store is a strategic move that can yield significant benefits.
Curology, the dermatologist-powered, personalized skincare brand, announced a significant expansion in its retail presence through a strategic partnership with Walmart.
Global fashion retailer SHEIN announced its latest collaboration under the SHEIN X program: the ‘Shades of Hue’ collection, created with digital artist Maalavidaa.
For online retailers, staying ahead of the competition requires more than just an eye for trends—it demands a robust SEO strategy that attracts and retains customers.
Writing a compelling blog for your boutique, brand, or retail business is essential for connecting with your audience, driving traffic, and increasing sales.
For B2C brands, a well-maintained blog is one of the most effective tools for making connections with new audiences and staying relevant to current customers.
eCommerce is evolving rapidly, with innovations and consumer demands driving exciting new trends. This year, expect to see a surge in personalization through AI and machine learning, offering bespoke skincare solutions tailored to individual needs.
The beauty industry continues to evolve, driven by technological advancements and shifting consumer preferences. Beauty eCommerce is at the forefront of these changes, adapting to the demands of a tech-savvy and sustainability-conscious audience.