TALA to Open Flagship Store on London’s Iconic Carnaby Street

TALA’s CEO, Morgan Fowles said: “Our customers have told us resoundingly, including via our success at Selfridges stores across the UK, that they still love shopping in physical stores.

Carnaby Street is an incredibly exciting and well-aligned place to open our first retail store and is a key milestone in the multi-channel and international growth strategy we’re rapidly executing to support the demand for our brand and products.” TALA Flagship Details The 2,000-square-foot, double-fronted store spans two levels at 3-4 Carnaby Street, combining sleek design with tech-forward features like omnichannel integration and mobile checkout.

The space will showcase TALA’s bestsellers, including the Airform collection, cult-favorite DayFlex leggings, and 365 Sculpting Lounge line.

Designed to reflect the brand’s ethos of sustainability and inclusivity, the store aims to create an immersive experience, allowing customers to engage with product quality firsthand—a sharp contrast to fast fashion “dupes,” as Beverley emphasized in earlier announcements…