Poshmark has announced its latest innovation in live shopping: Posh Party Live. Posh Party LIVE builds on the strong momentum of Posh Shows and expands the ways in which anyone can participate in live shopping and selling on Poshmark. With over 1 million Posh Shows hosted, the concept of live selling continues to unlock new ways for creators to interact with their audiences.
Since launching Posh Shows, the number of sellers earning at least $100K yearly on Poshmark has increased by nearly 50%. Poshmark is known for by incorporating real-time video shopping into its already successful Posh Parties, under a various themed events providing users with virtual spaces to shop, share, and sell items, such as clothing, beauty products, and home goods.
"At Poshmark, we are always looking for ways to make online commerce more social, more connected and more fun, all while driving value for our passionate community of shoppers and sellers," said Manish Chandra, founder and CEO of Poshmark. "With Posh Party LIVE, we are building the ultimate next-generation live shopping event, where we're merging the excitement and urgency of live Posh Shows with curated picks available from millions of closets across Poshmark – the end result is like a virtual shopping party with your most fashionable friends, providing more ways to make new sales, find new styles, and bolster our culture of sellers helping sellers."
The introduction of builds on this foundation by facilitating live video interactions between sellers and shoppers. This daily event not only features live auctions but also curated assortments of listings that are tightly aligned with the party’s theme, whether it's "Summer Neutrals" or "Luxury Goods". During Posh Party Live events, a real-time feed on the app’s homepage showcases various parties and live shopping auctions. Shoppers can browse items being shared in real time and participate in live auctions hosted by both individual sellers and brands collaborating with the platform's popular hosts.
The auction feature enhances the shopping experience by providing detailed, close-up views of listings and fostering a direct connection between buyers and sellers. “For sellers, it’s an opportunity to leverage the followings of some of the platform’s biggest sellers to gain new customers and drive sales,” noted Chandra.
The livestream allows hosts to merge streams and expand their reach, Posh Party Live also aims to create a sense of community among sellers, encouraging collaborations and knowledge sharing among experienced and newer hosts. This initiative aligns with the broader trend of making shopping a more social experience, which is particularly resonant with younger generations.
Poshmark’s foray into live shopping comes at a time when the U.S. market is still catching up to China's robust livestream shopping sector. However, with innovative features like Posh Party Live, Poshmark is betting on driving consumer engagement and sales by leveraging the dynamic and interactive nature of video-based shopping.
Posh Party LIVE events happen daily at 2 p.m. PT, visit poshmark.com/parties. For more details, visit their official Posh Party website or check this guide on how to join.
