Fashion lovers in the tri-state area are about to get even more reasons to shop local. Fashion-forward families in Jersey City have a new reason to celebrate as Primark opens its doors at Newport Centre this August 14th. The international fashion retailer known for its unbeatable combination of style, quality, and affordability is strengthening its presence in the tri-state area with its fourth New Jersey location. Spanning an impressive 35,700 square feet, this latest addition marks a significant milestone in Primark’s strategic expansion across the Northeast.
A Strategic Expansion in the Garden State
Since opening its first New Jersey store in June 2016, Primark has been steadily growing its footprint in the region. The Newport Centre location represents more than just another store opening, as it reflects the brand’s understanding of local shoppers and their appetite for accessible fashion.
“Primark opened its first store in New Jersey in June 2016, and since that time, we’ve learned so much about this shopper and their love of our amazing products at amazing prices,” Kevin Tulip, President of Primark US, said. “We are so excited to bring ‘Primania’ to Jersey City with the opening of our Newport Centre store, offering incredible value and style for even more families and fashion lovers across the Northeast.”
This expansion comes ahead of Primark’s highly anticipated Manhattan opening, positioning Jersey City as a key stepping stone in the company’s broader Northeast strategy.
What Shoppers Can Expect
The new Newport Centre store will offer Jersey City shoppers the full Primark experience, featuring an exciting selection that spans multiple categories. Customers can browse through on-trend fashion pieces, everyday essentials, stylish homeware, and beauty favorites, all at the famously low prices that have made Primark a global favorite.
The retailer’s commitment to accessibility extends beyond just pricing. Primark’s website allows customers to browse product offerings and check availability at their local store, making shopping more convenient than ever.
A Celebration Weekend to Remember
Primark‘s grand opening weekend kicks off on August 14th with a packed schedule of festivities designed to create a memorable experience for shoppers of all ages.
The celebration begins with live music from a local DJ, exciting giveaways, and delicious local treats for early arrivals. But the real excitement continues on Saturday, August 16th, when fan-favorite characters Bluey and Bingo make special in-person appearances at 10 a.m., 11 a.m., 1 p.m., and 2 p.m. ET.
These beloved characters will be ready to greet fans and pose for photos while guests explore Primark’s playful Bluey collection, which features cheerful apparel and must-have merchandise inspired by the hit show.
Employment Opportunities and Competitive Benefits
The new store opening is creating valuable employment opportunities in the Jersey City area. Primark’s Talent Acquisition team is actively recruiting retail colleagues for both full- and part-time positions, with all available roles listed on the Primark Careers Site.
The company offers competitive compensation packages, with sales associate base pay starting at $15.00 per hour. What sets Primark apart is its commitment to employee growth, offering $0.50 per hour increases at both 6 months and 12 months of continued employment.
A Global Brand with Local Impact
As an international fashion retailer, Primark operates an impressive network of 450 stores across 17 countries, employing more than 80,000 colleagues worldwide. Founded in Ireland in 1969 under the Penneys brand, the company has built its reputation on providing affordable choices for everyone.
The brand’s product range spans women’s, men’s, and kids’ fashion, along with beauty products, homeware, and accessories, all designed to offer great quality everyday essentials alongside stand-out style pieces.
Primark is also making significant progress in sustainability through its Primark Cares strategy. This comprehensive multi-year program focuses on giving clothing a longer life, protecting life on the planet, and supporting the livelihoods of workers in the supply chain. The company has set ambitious commitments for 2030, including making all clothes from recycled or more sustainably sourced materials, halving carbon emissions across its value chain, and pursuing a living wage for supply chain workers.
For Jersey City shoppers ready to experience “Primania” firsthand, the doors open August 14th at Newport Centre, marking the beginning of a new chapter in accessible fashion retail for the area.
