Anne Klein is spotlighting the timeless power of real female friendship in its Fall/Winter 2025 campaign. The iconic American fashion brand Anne Klein is making a powerful statement about female friendship and empowerment with their latest Fall/Winter 2025 campaign, reuniting supermodel best friends Candice Swanepoel and Joan Smalls for a stunning celebration of authentic connection.
A Campaign Rooted in Authentic Friendship
In an industry often criticized for its superficiality, Anne Klein has chosen to highlight something refreshingly real: genuine friendship. The campaign features South African supermodel Candice Swanepoel and Puerto Rican model Joan Smalls as they grace the streets of New York City, bringing their real-life bond to the forefront of the brand’s messaging.
Jameel Spencer, Chief Marketing Officer, Fashion & Athletic Verticals at WHP Global, said: “For Fall Winter ’25, we wanted to tell a story about women celebrating women as it is deeply connected to the ethos of…
our brand. Partnering with Joan and Candice again was the perfect opportunity to tell that story authentically, given their real-life affection for one another.
Both women exude strength, purpose, style, ambition, and beauty in a way that inspires women from all walks of life.” Behind the Scenes: Creating Magic in NYC The campaign was beautifully captured by photographer Matt Easton and director JP Micallef, with styling by Sandy Armeni.
The creative team chose to shoot in the heart of New York City, the very city that Anne Klein herself called home, creating imagery and videos that feel both effortlessly authentic and unapologetically modern.
From Fifth Avenue to the Met stairs, to Central Park’s iconic Bethesda Terrace, the resulting visuals showcase the dynamic duo against some of NYC’s most recognizable backdrops, perfectly capturing the essence of urban sophistication that Anne Klein represents…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.