Rabanne, a renowned name in the world of luxury fashion and fragrances, is venturing into the beauty industry with its first-ever makeup line, Rabanne Beauty. The brand, known for its avant-garde fashion and audacious fragrances, has been a pioneering force for nearly six decades. Now, it's set to make waves in the beauty sector.
The new makeup line was unveiled on Rabanne's website four days ago, marking a significant expansion of the brand's reach in the beauty industry. The collection will be exclusively available at select Ulta Beauty stores and on Ulta's e-commerce site starting in October 2023. Ulta Beauty, a leading beauty retailer in the U.S., is known for offering both high-end and drugstore cosmetics, skincare, and fragrances.
Rabanne's entry into the beauty industry is marked by a partnership with Ulta Beauty, making it the exclusive partner for the brand's new venture. This partnership is expected to provide Rabanne with access to Ulta's highly engaged and influential demographic, including Gen Z consumers who have shown a particular affinity for Rabanne's iconic Space Age aesthetic.
The Rabanne Beauty collection is inspired by the brand's signature futuristic style, incorporating elements of metal finishes, sparkle, matte, and gloss textures. The products are priced between $20-$40, making them comparatively affordable and accessible to a wider range of consumers, especially Gen Z shoppers. The collection includes a variety of products such as eyeshadow palettes, mascara, glittery topcoat mascara, metallic eye paints, lipsticks, and tinted lip balms.
Rabanne's decision to launch its beauty line with Ulta Beauty aligns with the brand's strategy to target Gen Z consumers. Ulta Beauty has consistently been the top choice for beauty retail among this age group, according to Piper Sandler's semi-annual survey of teens.
The launch of Rabanne Beauty marks a new era in the beauty industry, combining high-performance formulas with maximum color pay-off and skin-loving ingredients. Each formula is vegan, dermatologically-tested, and adheres to Rabanne's commitment to sustainability, with products containing up to 98% ingredients of natural origin.
As Rabanne takes its first steps into the beauty industry, it continues to uphold its legacy of challenging convention and pushing the limits of radical self-expression. With its new makeup line, Rabanne is set to redefine beauty standards and inspire a new generation of change-makers.
