Retail

“Revenge Reviews” Are Rising, Up by 72 Percent

In today's digital age, social media has empowered consumers with greater access to information and a louder voice than ever before.

Published: Mar 13, 2023 12:30 PM

By Jeanel Alvarado

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“Revenge Reviews” Are Rising, Up by 72 Percent

In today’s digital age, social media has empowered consumers with greater access to information and a louder voice than ever before. But what happens when that voice is used as a weapon for revenge? According to MarketWatch and The Wall Street Journal, “revenge reviews” are up 72% since the pandemic. From Yelp To Instagram, customers are turning to social media as a tools for seeking out revenue for their personal vendettas against businesses. Get ready to dive into the dark waters of revenge reviews and their impact on business owners.

What are “Revenge Reviews” A revenge review is defined as a negative review that is written with the sole purpose of punishing the business for some perceived slight. These reviews are often over-the-top and exaggerated, and can do serious damage to a business’s online reputation.

Today, customers have more power than ever before to publicly shame businesses they’re unhappy with, and they are turning to social media platforms to voice their opinions.

While revenge reviews have always been a problem for businesses, they have become more prevalent during and post-pandemic as people struggle to deal with the financial and emotional stress of the economy.

In addition, many businesses have had to make difficult decisions during the pandemic that have left disgruntled customers who are angry about the product or service changes, whether it be customer service, quality or delivery time…

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“Revenge Reviews” Are Rising, Up by 72 Percent

In today's digital age, social media has empowered consumers with greater access to information and a louder voice than ever before.

Unlock the rest of this story

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