The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident and beautiful in their own skin. Youthforia is best known for creating makeup you can sleep in and creating the world’s first color changing blush oil that went viral on TikTok.
Launched in 2021, Fiona started Youthforia during the pandemic while stuck living in Asia. All of Youthforia products are tested by sleeping in it. She’s passionate about creating innovative and fun products, while using clean and sustainable ingredients.
“My goal is to make the best products chemically possible, using as many plant-sourced ingredients as we can, with as many skin benefits as possible. We don’t talk about it a lot in our marketing, but some of our formulas are what I call a chemical work of art. It’s the balance…
of actives, of textures, of how it’ll interact with your other products and how it’ll sit on skin.We’ve seen dupes substituting with lower quality ingredients and it doesn’t sit on the skin the same,” said Fiona Chan, Founder of Youthforia.
View this post on Instagram A post shared by YOUTHFORIA | Skincare Makeup (@youthforia) In addition to selling DTC, Youthforia is exclusively sold in Ulta Beauty, with an initial launch of seven products. The collection includes lip gloss, makeup primer, deep cleanser, brush oil, and blush brush.
All of the products are made bio based, meaning using plant based ingredients with luxurious textures and active skincare. Most recently, Fiona made an appearance on Shark Tank and landed the largest beauty deal the show has seen to date.
We sat down with Fiona Chan at Beauty Tech and Innovation Summit 2023 for an exclusive interview to learn more about Youthforia, the future of beauty and her thoughts on being a speaker at this years conference. What was the inspiration behind starting your brand? I started the brand right when the pandemic hit…
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