Youthforia: Makeup So Good For You, You Can Sleep In It
The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident and beautiful in their own skin. Youthforia is best known for creating makeup you can sleep in and creating the world’s first color changing blush oil that went viral on TikTok.
Launched in 2021, Fiona started Youthforia during the pandemic while stuck living in Asia. All of Youthforia products are tested by sleeping in it. She’s passionate about creating innovative and fun products, while using clean and sustainable ingredients.
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“My goal is to make the best products chemically possible, using as many plant-sourced ingredients as we can, with as many skin benefits as possible. We don’t talk about it a lot in our marketing, but some of our formulas are what I call a chemical work of art. It’s the balance of actives, of textures, of how it’ll interact with your other products and how it’ll sit on skin.We’ve seen dupes substituting with lower quality ingredients and it doesn’t sit on the skin the same,” said Fiona Chan, Founder of Youthforia.
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In addition to selling DTC, Youthforia is exclusively sold in Ulta Beauty, with an initial launch of seven products. The collection includes lip gloss, makeup primer, deep cleanser, brush oil, and blush brush. All of the products are made bio based, meaning using plant based ingredients with luxurious textures and active skincare. Most recently, Fiona made an appearance on Shark Tank and landed the largest beauty deal the show has seen to date.
We sat down with Fiona Chan at Beauty Tech and Innovation Summit 2023 for an exclusive interview to learn more about Youthforia, the future of beauty and her thoughts on being a speaker at this years conference.
What was the inspiration behind starting your brand?
When did you first come up with the idea to merge science and beauty?
Does your education or professional experience play a role in creating products?
What did you learn from attending the Beauty Tech & Innovation Summit?
Would you recommend other beauty brands to attend? and what stage in their business should they be in?
Where do you see the future of beauty in the next five years?
Share with us one of your best selling products, and why is it a hit?
BYO Blush – it’s the world’s first color changing blush oil. I think it’s been a hit because its a really fun innovative product that’s easy to use and works on everyone!
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.