Revolve Group has officially unveiled its new ‘Build a Look’ fashion platform, powered by cutting-edge AI technology from Zelig. This collaboration represents a major leap in online fashion retail—making it possible for shoppers to create personalized virtual closets and mix and match outfits digitally. The experience marks a first for Revolve’s e-commerce site and signals a new direction in how consumers engage with fashion.
Enhancing Product Discovery and Personalization
The platform is designed to address traditional challenges in online shopping, such as high return rates and limited personalization. With Zelig’s advanced technology, garments are rendered on digital models with lifelike accuracy, capturing how fabrics drape, proportions shift, and textures layer. AI analyzes thousands of proprietary data points, while GenAI and computer vision combine with celebrity stylist expertise to deliver interactive outfit recommendations tailored for various occasions.
Executive Insights
Mike Karanikolas, Co-Founder and Co-CEO at Revolve, stated:
“Revolve has always focused on serving the next generation of fashion consumers, who expect seamless, digital experiences every time they shop online. Zelig’s AI-powered styling brings our vision to life, enabling our customers to create an endless array of complete looks with confidence, which makes fashion discovery easier than ever. This innovation reflects our commitment to building the most engaging digital platform in fashion while leveraging exciting new technologies that will define the future of shopping.”
Sandy Sholl, CEO at Zelig, remarked:
“This isn’t just an integration – it’s a category defining leap forward. With Revolve, a tech building company known for leading innovation in the fashion industry, we’re putting immersive AI directly into the shopper’s hands and redefining the customer journey.”
Pioneering Retail Technology
Revolve and Zelig’s partnership demonstrates a deep commitment to digital innovation and the evolution of retail experiences. The ‘Build a Look’ platform tackles inefficiencies in online shopping and brings the kind of personalized engagement once only possible in-store into the digital arena. By leveraging new technologies, Revolve sets itself apart as a leader in next-generation fashion retail.
Industry Recognition and Awards
AI integration in retail will be a key area of focus at the 2025 RTIH Innovation Awards, spotlighting global tech advances in omnichannel commerce. These awards, which celebrated finalists at the RIBA’s 66 Portland Place in London, honor the most innovative solutions—ranging from checkout-free stores and automated supply chains to green tech and inclusive retail strategies.
Event founder Scott Thompson emphasized the significance of technology in the sector, saying:
“Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”
He added, “We’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations—resulting in more efficiency and profitability in all areas.”
Looking Forward
The collaboration between Revolve Group and Zelig signals a new era for online fashion, where AI and personalization sit at the heart of the shopper’s journey. As retail technology continues to evolve, brands that prioritize digital innovation and customer-centric platforms will remain at the forefront. The “Build a Look” experience exemplifies this trend—and sets a new industry benchmark for others to follow.
