Revolve Group, Inc. (NYSE: RVLV) announces the launch of its innovative Brand Ambassador program, opening up a broad, community-driven extension of its robust influencer marketing strategy, and establishing what’s next in the social commerce arena for digitally native retailers.
The initiative harnesses the combined influence of REVOLVE’s community, empowering everyday customers to operate as influencers, and get rewarded as they engage with their favorite brands and products. The program offers commissions, and exclusive incentives including early access to new brands, participation in #REVOLVEAroundtheWorld trips, and access to events including REVOLVE Festival.
REVOLVE’s Brand Ambassador program will also offer top sellers the opportunity to create an X REVOLVE capsule collection. This underscores the retailer’s position as a powerful platform for the amplification of brands and influencers, by leveraging data and combining it with expert marketing and production capabilities.
REVOLVE’s in-house, proprietary technology facilitates a seamless product-to-social sharing process for verified users of the program. Ambassadors are able to create customized landing pages that operate as storefronts, to which they can add “favorites,” and curate products around specific themes. From these landing pages, individuals link directly to their social channels, allowing them to utilize their platforms and voices effectively to generate earnings from sales.
An initial soft-launch of Brand Ambassadors onboarded over 3,000 members and drew a waiting list of 10,000 applicants. During its nascent period the program has rapidly become one of REVOLVE’s top sources of traffic, generating incremental net sales, and yielding dynamic data insights that will further inform the company’s connection to, and understanding of, its customers and brands for years to come.
Additional information on REVOLVE’s Brand Ambassador Program can be found HERE.
REVOLVE Brand Ambassador Program Overview
How it works:
Ambassadors register on REVOLVE’s homepage, and are vetted on a case-by-case basis.
Once approved, Ambassadors share their favorite products by linking to social channels via a customized landing page.
Commission on applicable sales can be paid in the form of cash or REVOLVE shopping credits.
Who can join:
Initial qualifications have been established to create an open framework with a balanced and diverse approach for members of our community.
Evaluation considerations include, but are not limited to:
- Platform diversity (e.g. Instagram, YouTube, Tik Tok, Personal Blog)
- High-quality visual approach to content
- History of engagement with followers
A dedicated in-house team, under REVOLVE’s Brand Marketing division will lead the vetting process.
REVOLVE Brand Ambassador Incentives:
Additional incentives will be offered as part of REVOLVE’s commitment to creating a rewarding and engaging experience for its customers. These include, but are not limited to:
- Opportunity to collaborate with REVOLVE to curate your very own X REVOLVE capsule collection. For Winner Selection, Ambassadors will be placed in a tier (“Tier(s)”) based on their Instagram following, which will be determined as of the end of the Contest Period (Nov. 17, 2021 – May 16, 2022). The Tiers will be defined as follows:
- Tier 1: Under 100,000 Instagram followers
- Tier 2: 100,000 to 500,000 Instagram followers
- Tier 3: 500,000 to 1 million Instagram followers
- Tier 4: 1+ million Instagram followers
- Participation in one of REVOLVE’s well-known experiential marketing events
- Participation in exclusive Brand Ambassador events
- Clothing credits & exclusive product giveaways
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.