Sephora and Rare Beauty by Selena Gomez announced the continuation of their partnership for the second year of the ‘Make A Rare Impact’ campaign. This initiative is set to coincide with World Mental Health Day, which occurs annually on October 10. As part of its ongoing commitment to mental health, Sephora has pledged to donate 100% of global Rare Beauty product sales on this pivotal day to the Rare Impact Fund.
Founded in 2020 by Selena Gomez, the Rare Impact Fund aims to mobilize $100 million for organizations focused on increasing access to youth mental health services and education worldwide. This campaign builds upon the success of last year’s inaugural partnership, which saw extensive backing from Sephora’s robust global network, encompassing both their physical stores and digital platforms.
In 2023, the inaugural campaign achieved significant results, and this year promises an even greater impact with participation across Sephora’s operations in 27 markets, including the U.S., Canada, France, Germany, and Australia. “It is with great pride that we renew this unique partnership with Rare Beauty and the Rare Impact Fund. At Sephora, we are driven by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we are proud to have built a community of committed brands that share this vision and act upon their values. Rare Beauty’s commitment to mental health is a perfect illustration of how beauty can make a difference, and we are committed to make this initiative a success across our markets,”said Guillaume Motte, President and CEO of Sephora.
“I’m incredibly grateful to continue our partnership with Sephora for World Mental Health Day,” expressed Selena Gomez. “When I launched the Rare Impact Fund, my goal was to expand access to mental health services and education for young people – something I craved in my own youth. The mental health crisis continues to impact young people disproportionately, and partners like SEPHORA are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”
The Rare Impact Fund currently supports 26 organizations across five continents, striving to provide culturally responsive resources tailored to young people’s diverse backgrounds, experiences, and perspectives.
“Sephora wants prestige Beauty to be a safe and welcoming space for everyone, and we are proud to leverage the power of our Brand and of our global network of stores and digital channels to support the Rare Impact Fund and its mission. Last year was already a major success, and we hope for an even greater impact this year, thanks to the power of our passionate worldwide community,” said Deborah Yeh, Global Chief Marketing Officer, SEPHORA.
As part of the campaign’s outreach, Sephora will donate proceeds from Rare Beauty sales to the Rare Impact Fund, leveraging its expansive market reach to impact lives positively. The collaboration between Sephora and Rare Beauty continues to break conventional beauty industry norms, emphasizing the power of inclusivity and mental well-being.
For more information about the Rare Impact Fund, visit Rare Impact Fund. To support the cause, shop Rare Beauty products at Sephora on October 10, 2024, and contribute to making a tangible difference in the mental health landscape for young people globally.
