SHEIN and Lionsgate Launch Hunger Games Collection with 100 Million Copies Sold
Global online retailer SHEIN has partnered with Lionsgate to launch a limited-edition “The Hunger Games” collection.
Global online retailer SHEIN has partnered with Lionsgate to launch a limited-edition "The Hunger Games" collection. This collaboration comes at a pivotal moment for the franchise, which is experiencing a resurgence in popularity following the release of Suzanne Collins' latest novel, "Sunrise on the Reaping", and the announcement of a new film adaptation set for November 2026.
"The Hunger Games" series, which includes four critically acclaimed novels, has sold over 100 million copies worldwide and been translated into 52 languages. The film franchise has grossed more than $3.4 billion globally, cementing its status as a cultural phenomenon.
The SHEIN x Lionsgate Collection
The SHEIN x Lionsgate collection includes bold apparel and accessories for both men and women, featuring vibrant designs and symbolic imagery inspired by the world of Panem. From Capitol chic to District daring, these pieces allow fans to express their love for the series in a stylish and meaningful way. Prices range from $5 to $20, making the collection accessible to a wide audience.
"We are excited to collaborate with SHEIN to bring The Hunger Games fans a collection that lets them wear their fandom with pride," said Debbie Olshan, Director, Global Consumer Products at Lionsgate. "This collaboration blends fashion and film, enabling fans to express their connection to the story in a stylish and meaningful way”.
The Hunger Games Renaissance
The franchise is experiencing a cultural revival, with "Sunrise on the Reaping" offering a fresh perspective on the series by focusing on Haymitch Abernathy's backstory. This prequel explores themes of obedience, rebellion, and authority, resonating deeply with fans. The series' influence extends beyond entertainment, with its iconic three-finger salute being adopted as a symbol of resistance in real-world protests, as seen in Thai protests.
As the franchise expands, fans can look forward to the film adaptation of "Sunrise on the Reaping," directed by Francis Lawrence and written by Billy Ray, who penned the original "Hunger Games" film. This new chapter promises to captivate audiences once again, solidifying "The Hunger Games" as a timeless and impactful series in popular culture. The film's first visuals were recently unveiled at CinemaCon.
