Retail Shein files for U.S. IPO, as fast-fashion giant looks to scale

Shein, the fast-fashion powerhouse, has confidentially filed for an initial public offering (IPO) in the United States, marking a pivotal moment for the company’s global expansion.

Last Updated on December 20, 2023 by RETAILBOSS
Shein IPO US
Last Updated on December 20, 2023 by RETAILBOSS

Shein, the fast-fashion powerhouse, has confidentially filed for an initial public offering (IPO) in the United States, marking a pivotal moment for the company's global expansion. Founded in Nanjing, China, in 2008 by entrepreneur Chris Xu, Shein has rapidly become a dominant player in the global fashion market.

The company, now headquartered in Singapore, was valued at $66 billion in its last funding round. However, Bloomberg reports suggest that Shein could target a valuation of up to $90 billion for its IPO, potentially making it one of the most valuable China-founded companies to list in New York. The U.S. IPO is expected to occur sometime in 2024, although the exact timeline remains uncertain.

Shein has engaged prominent financial institutions as lead underwriters for the offering:

  • Goldman Sachs

  • JPMorgan Chase

  • Morgan Stanley

Shein's business model, characterized by trendy designs, low prices, and direct-to-consumer shipping, has driven significant growth. In 2023, Shein generated an estimated $32.5 billion in revenue, a 43% increase from $22.7 billion in 2022. The company's user base has also expanded rapidly, with an estimated 88.8 million active shoppers globally, of which 17.3 million are based in the U.S.

Despite its success, Shein has faced several controversies:

  1. Allegations of using forced labor in its supply chain, leading to investigations by U.S. regulators

  2. Accusations of copyright infringement and design theft from independent designers

  3. Concerns about the environmental impact of its fast-fashion model

In response to labor concerns, Shein has stated that it has "zero tolerance for forced labor" and is taking steps to address these issues. The company has also launched initiatives to collaborate with independent designers and improve its sustainability practices.

Shein has disrupted the fast-fashion industry, outpacing traditional competitors in online sales. The company's revenue from app sales surpasses that of established brands like H&M, Zara, and ASOS. Shein's success has been particularly notable among Gen Z consumers, who are drawn to its vast selection of trendy items at affordable prices.

Shein's move to go public comes at a time when the IPO market is showing signs of recovery after a period of underwhelming performances. The U.S. IPO market saw total proceeds of $29.6 billion in 2024, up from $19.4 billion in 2023, indicating a potential rebound in investor appetite for new listings.

The confidential filing allows Shein to work closely with the U.S. Securities and Exchange Commission (SEC) to refine its offering details before making them public. This process will eventually give investors insights into the company's financial health, growth trajectory, and management structure.

As Shein prepares for its public debut, the company faces the challenge of navigating regulatory scrutiny while capitalizing on its rapid growth and strong market position. The success of this IPO could have significant implications for the fast-fashion industry and cross-border listings of Chinese-founded companies in the U.S. market.