Founder of Vida Bars Talks Zero Waste Curly Hair Products

growth and prepare us for retail distribution,” said Nuñez. A few months later Vida Bars was selected as one of the 10 indie brand spotlight brands for Beauty Connect 2023 in Los Angeles and was presented with the opportunity to showcase her brand to a room full of beauty industry leaders, investors and media.

In our exclusive interview with Ana Nuñez, we explore Ana’s journey from confronting her own challenges with accepting her natural curls to her impactful epiphany regarding the detrimental effects of plastic pollution.

Join us as we uncover the story behind Vida Bars, where authenticity, passion, and meaningful influence converge to redefine the beauty industry’s approach to sustainable and inclusive hair care solutions. 1. Ana, can you share with us the origin story of Vida Bars and what motivated you to create an eco-friendly hair care line?

I was someone who grew up hating their hair, spending 20 years flat ironing my hair daily. When my daughter turned about 13 she wanted to straighten her hair too. This led me to start taking care of my curls, so she could learn to embrace hers too…