SHEIN has filed a lawsuit against Temu in U.S. federal court accusing the Chinese app rival of paying social media influencers to make false statements against SHEIN to promote shoppers to switch to using Temu. In the lawsuit, SHEIN is hoping to block Temu from using the SHEIN name in marketing, as they are intentionally damaging the apps reputation. Temu has requested that the case be dropped in court.
If Temu loses, Temu might have to change what has been a crucial marketing approach up until that point. SHEIN wants to prevent Temu from using its name in marketing and wants compensation for any sales that it can prove were the result of dishonest or unfair marketing.
In a complaint filed in December against Temu in the Northern District of Illinois, SHEIN claims that Temu paid social media…
influencers to make false remarks against the fast-fashion shop.
In addition, the lawsuit states that “Temu has also attempted to impersonate the SHEIN brand and trick consumers into believing Temu is associated with that brand.” Accusing the rival of creating fake SHEIN accounts including the now-deleted @SHEIN_DC, @SHEIN_USA_, and @SHEIN_NYC pages with links leading to Temu.
However, SHEIN itself has faced multiple copyright infringement claims since inception. SHEIN has been sued by dozens of independent fashion designers, artists and retailers including Nike NKE.N, Deckers’ DECK.N UGG brand, Oakley and Dolls Kill, alleging stolen designs.
So what does Temu have over SHEIN for the overnight rise in popularity? Temu provides customers with better quality products and more individualised options in comparison to SHEIN. In addition to its quality assurance, Temu also offers a unique shopping experience…
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