Asian beauty retailer SUKOSHI is making a major push into the United States, with a slate of new stores rolling out across top-tier malls and a goal of operating over 40 stores by the end of 2026. This expansion cements SUKOSHI as one of North America’s most influential players in Asian beauty retail, blending discovery-driven merchandising with a full-scale brand accelerator model.
SUKOSHI’s next wave of U.S. stores
SUKOSHI is deepening its footprint in the U.S. with new locations in several of the country’s most prominent shopping centers. The retailer will open at King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington, and Garden State Plaza in New Jersey, marking its most significant U.S. expansion to date.
These malls rank among the highest-traffic, highest-spend retail environments in their respective regions, positioning SUKOSHI in front of a broad mix of domestic shoppers and international tourists. For beauty brands entering North America, placement in these centers offers immediate visibility and a built-in audience already primed for premium beauty experiences.
From niche curators to category leaders
Founded in 2018, SUKOSHI has grown from a niche multi-brand concept into a leading Asian beauty destination with over 200 brands from Korea, Japan, and across Asia. The retailer focuses on thoughtful curation, immersive retail design, and assortments that go beyond viral trends to highlight products that deliver real, visible results.
While K-beauty and J-beauty are gaining more shelf space in big-box chains, SUKOSHI leans into depth rather than token listings, creating a discovery-led environment where shoppers can explore entire routines, formats, and subcategories. This positioning allows the company to serve both early adopters who already follow Asian beauty, and newer consumers who are just learning the category in-store.
A launchpad for Asian beauty brands
Beyond retail, SUKOSHI is evolving into a full-scale brand accelerator, helping emerging and established names move from niche discovery to national exposure. Through one partnership, brands gain access to premium physical space, influencer collaborations, pop-up activations, and North American distribution, creating an integrated path to scale.
This strategy becomes even more powerful as SUKOSHI expands its U.S. footprint, giving partner brands multiple touchpoints with consumers across key markets. The retailer’s own cult following of beauty enthusiasts creates a feedback loop, where in-store discovery and online chatter reinforce each other and drive repeat traffic.
Exclusive deals and evolving consumer tastes
In 2025, SUKOSHI becomes the exclusive North American retailer for global cult-favorite brands RED CHAMBER and Girlcult, expanding access to hard-to-find Asian beauty labels. These exclusives are likely to drive destination traffic, as fans of each brand visit SUKOSHI stores specifically to shop their assortments.
SUKOSHI’s CEO Linda Dang said that “As Asian beauty continues to shape global standards, we’re proud to be leading its expansion across North America…Scaling is not just about opening stores. It is about setting a new standard for Asian beauty and giving customers a place where education and discovery feel natural.”
Redefining the modern beauty floor
As it scales in Canada and the United States, SUKOSHI is positioning its stores as hubs where education, cultural relevance, and results-driven skincare and makeup intersect. The brand’s immersive environments and expert guidance aim to turn browsing into an elevated experience, especially for consumers exploring Asian beauty for the first time.
With its aggressive U.S. rollout and accelerator model, SUKOSHI is not only riding the Asian beauty wave but helping shape how the category will look on future beauty floors across North America. For mall landlords, its mix of exclusives, community, and high-engagement merchandising makes SUKOSHI a strategic anchor for the next generation of beauty retail.
