Overview
About Amazon
Amazon is an American multinational technology company and the world's largest online marketplace and retailer. Founded by Jeff Bezos, it spans e-commerce, cloud computing, and streaming.
Latest coverage
Amazon on RetailBoss
Pinterest Bets $4 Billion on AWS to Power AI Driven Visual Search For 600 Million Users
Pinterest's new $4 billion AWS partnership accelerates AI model training and innovation, solidifying its leadership in visual discovery.
Amazon Loses Bid to Block Two UK Antitrust Lawsuits Worth Up to £4 Billion
Related reading: Explore our Top 10 Fashion and Retail Lawsuits to Watch in 2026. Amazon has suffered a significant legal setback in the United Kingdom, after the Court of Appeal on February 26, 2026, refused the company permission to challenge…
Amazon Hit with Class Action Lawsuit Over Alleged Hidden Return Fees Deducted from Customer Refunds
Amazon is facing a proposed class action lawsuit filed on February 2, 2026, accusing the e commerce giant of deceiving consumers by quietly deducting so called “return fees” from customer refunds, despite widely advertising free returns on the vast majority…
California’s Attorney General Bonta Accuses Amazon of Price Fixing that Secretly Drove up Online Prices
California is stepping up its legal fight against Amazon, accusing the tech giant of running a broad price fixing scheme that quietly drove up online prices while preserving Amazon’s reputation as the cheapest place to shop. In a new filing,…
Top 10 Shopping Apps Everyone’s Downloading This Year
The new retail race isn’t about malls or websites, it’s about who owns your screen time. China-born ultra-value powerhouses are storming the market, led by Temu and Shein, which have dethroned long-time e-commerce giants in global downloads and active users.…
Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026
This RB report details the top virtual try-on technologies based on a comprehensive sentiment analysis of users’ responses across social media platforms. The findings indicate strong consumer acceptance of VTO features that deliver high realism, inclusivity, and a seamless user…
Redesigned Dash Cart Arriving to Additional Whole Foods Stores in 2026
Amazon’s latest Dash Cart is rolling into more Whole Foods Market stores with a lighter frame, bigger basket, and new payment and savings features designed to speed up the weekly grocery run. The smart cart upgrade is central to Amazon’s…
Amazon Reportedly Bets on Robotics as 600,000 U.S. Jobs Risk Automation
In a major signal of where the future of warehouse work may be headed, Amazon is accelerating its automation strategy—with plans that could see an estimated 600,000 U.S. roles replaced by robots over the next few years. The tech giant’s…
Competitive set
Amazon Competitors
Brands tracked alongside Amazon based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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