Amazon, eBay, and Walmart Top List of Most Popular Shopping Sites, Report

Leading e-commerce and shopping websites in the U.S., based on visit share Amazon.com Dominates the Landscape (45.15%) In 2023, Amazon.com continued to cement its dominance as the leading online shopping platform in the United States, claiming a 45% of desktop traffic within the e-commerce and shopping subcategory.

This makes Amazon an unparalleled giant in the online retail space, far surpassing its nearest competitors. The convenience, extensive product range, and user trust fostered over the years have consistently attracted a massive user base to Amazon.

eBay.com (9.22%) and Walmart.com (5.67%) : Runners-Ups Following Amazon, eBay.com was the second most visited e-commerce site, garnering 9.22% of the traffic. Walmart.com, a major physical and online retail player, took the third spot with 5.67% percent of web traffic.

While significantly trailing behind Amazon, these platforms continue to play pivotal roles in the U.S. online shopping ecosystem by offering unique products and competitive prices. While not in the top 3, Etsy.com and Target.com hold fourth and fifth places, at 3.97% and 2.42%, respectively…