Target Begins Nationwide Rollout of Drive Up Returns
Target is rolling out a new drive-up service for easy, fast, seamless returns this Spring, customers won’t have to leave their car to make returns, set to reach nearly 2,000 stores.

Target is rolling out a new drive-up service for easy, fast, seamless returns this Spring, customers won’t have to leave their car to make returns, set to reach nearly 2,000 stores.
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+…
Target is rolling out a new drive-up service for easy, fast, seamless returns this Spring, customers won’t have to leave their car to make returns, set to reach nearly 2,000 stores.
Drive Up Returns is the newest way Target is improving upon their convenient and painless return policy: Guests can return most new, unopened items within 90 days of purchase — and up to a year for Target-owned brands — for free.
More recently, Target has leveled up the piloted Drive Up experience by giving guests at select stores the ability to add a Starbucks Café handcrafted beverage or food purchase and have it delivered to their car along with the rest of their Drive Up order.
The company plans to invest $4 billion to $5billion this year to expand its guest-centric services, operations network of stores and supply chain facilities, digital experiences and other capabilities. The retailer also shared more about its plans to advance its enterprise efficiency efforts, aimed at optimizing its operations after years of rapid growth.
“Our journey to expand our fulfillment options starts with making it easier for our guests to shop with us,” says Mark Schindele, Target’s executive vice president and chief stores officer. “That’s why we’re launching Drive Up Returns. Allowing our guests to process a return from the comfort of their car underscores our commitment to helping our guests shop — and return — however they choose.”
In addition to making the Target guest experience even easier, Drive Up Returns brings more efficiency to the retailer's returns process and reduces expenses for mail-in returns.
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.