Telfar, the New York-based fashion label known for its viral vegan shopping bags, has made a significant leap into the luxury market by opening its first physical retail concept at Selfridges in London. This innovative store showcases Telfar's latest offerings and introduces the brand's first-ever leather bag, "The Carry," alongside a new leather apparel collaboration.
RB Insights
- Telfar opens its first physical retail concept at Selfridges in London.
- The store features the exclusive launch of "The Carry," Telfar's first leather bag.
- A 20-piece leather capsule collection in collaboration with Wilson's Leather is also available.
- The store emphasizes a tactile shopping experience, encouraging customers to engage with the products physically.
The Launch of "The Carry"
Telfar's new leather bag, "The Carry," is designed to mimic the brand's iconic vegan tote, featuring the embossed logo and a slouchy silhouette. However, this bag represents a shift towards luxury, with a focus on tactile experience. Key features include:
- Design Philosophy: "The Carry" is described as a "study on restraint," emphasizing minimalism and comfort.
- Sizes and Pricing: Available in three sizes:
- Small: £470
- Medium: £710
- Large: £1,145
- Accessibility: Unlike Telfar's typical online drops, which sell out quickly, "The Carry" is expected to remain available for a longer period, allowing customers to experience it in person before purchasing.
The Retail Concept at Selfridges
The Telfar concept shop is located within Selfridges' The Corner Shop, providing a unique retail experience that aligns with the brand's ethos. The store is designed to be more than just a shopping destination; it aims to create an interactive environment where customers can engage with the brand in new ways. Key features of the store include:
- Interactive Elements: A central TV studio allows shoppers to create and display their own content in real-time.
- Product Display: A dedicated area showcases all Telfar bags ever made, including exclusive "off-menu" items.
- Ready-to-Wear Section: A cocooned area for Telfar's ready-to-wear designs enhances the shopping experience.
Collaboration with Wilson's Leather
In addition to "The Carry," Telfar has launched a 20-piece leather capsule collection in collaboration with Wilson's Leather. This collection includes:
- Blazers
- Trench coats
- Shorts
- Maxi skirts
- Flared pants
This collaboration marks Telfar's continued expansion into the luxury market, following successful partnerships with brands like Converse and Ugg.
Looking Forward
Telfar's first physical retail concept at Selfridges represents a bold step into the luxury fashion arena, combining innovative design with a unique shopping experience. With the launch of "The Carry" and a new leather apparel collection, Telfar is set to redefine luxury accessibility while maintaining its commitment to inclusivity and community engagement.
