This move clearly highlights Temu’s commitment to fostering trust and credibility in an increasingly competitive digital marketplace by actively engaging with major industry players and focusing on innovative solutions that help protect both consumers and intellectual property rights globally.
A Significant Industry Partnership
The International Trademark Association is a formidable force in intellectual property protection, bringing together more than 6,700 organizations and over 37,000 trademark professionals and brand owners worldwide (INTA overview). For Temu, joining this prestigious organization marks a step forward in advancing global IP protection through collaboration across industries.
Alastair Gray, Director of Anti-Counterfeiting, INTA, offered a warm welcome to Temu:
“INTA welcomes TEMU’s willingness to engage in anticounterfeiting initiatives, including in the Association’s annual Anticounterfeiting Workshop and Online Takedown Certificate Program, which serve to share best practices and connect stakeholders,” said. “Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform, which ultimately protects consumers.”
Taking an Active Leadership Role
Temu’s involvement goes beyond routine membership. At the 2025 INTA Annual Meeting held in San Diego in May, Temu served as moderator during the Anti-Counterfeiting Committee Roundtable. This important session brought together brand owners, online platforms, and government officials for discussions on emerging technologies, collaborative best practices, and strategies to strengthen global anti-counterfeiting efforts. By moderating these crucial discussions, Temu demonstrated its willingness to act as a proactive industry partner rather than a passive participant. This leadership role by Temu highlights its ongoing commitment to industry-wide problem-solving, encouraging transparent communication and innovation in the fight against online counterfeiting challenges worldwide.
Comprehensive Training and Best Practices
Temu’s engagement with INTA also includes active participation in online workshops, notably the Online Platform Notice and Takedown Certification Program. These sessions provide valuable insight into the latest procedures and best practices for e-commerce and social media companies and are designed to improve the quality and accuracy of rights-holder notices while promoting more effective takedown processes and content moderation.
A Temu spokesperson highlighted the company’s commitment:
“Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu’s ongoing commitment to ensuring a trustworthy online shopping experience,” said. “We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection.”
Robust Internal IP Protection Measures
Since its launch in 2022, Temu has made significant investments in its intellectual property enforcement infrastructure. The company has instituted comprehensive seller vetting and compliance training, round-the-clock algorithmic monitoring combined with manual review, a dedicated IP protection portal and brand registry for seamless takedown submissions, and an internal enforcement team focused on handling claims with speed and accuracy. These actions demonstrate Temu’s proactive approach to IP protection, aiming to prevent counterfeit goods from ever appearing on their platform.
Global Impact and Future Implications
With operations in more than 90 markets worldwide, Temu’s commitment to IP protection carries broad implications. As Temu continues to connect consumers with millions of manufacturers, brands, and business partners, its alliance with INTA could set important benchmarks for how global e-commerce platforms address intellectual property protection.
In an era where counterfeit goods threaten consumer trust and brand integrity, Temu’s partnership with INTA represents more than membership. It stands for ongoing collaboration, industry leadership, and a steadfast promise to advance the fight against online counterfeiting.
