The Workshop At Macy’s – Brand Accelerator

The Workshop at Macy's is a unique and innovative vendor accelerator program in the retail industry, with a focus on supporting diverse, women-owned, LGBTQ-owned, and veteran-owned enterprises.

As the longest-running program of its kind, it aims to identify high-potential entrepreneurs and provide them with the necessary tools and resources to scale their businesses effectively.

Established in 2011, The Workshop at Macy's selects participants through a competitive application process. Once chosen, these entrepreneurs undergo an intensive training program that covers various aspects of business development, including merchandising, marketing, and supply chain management. The goal is to help these businesses grow and thrive in the competitive retail landscape.

In addition to the valuable training and mentorship provided, The Workshop at Macy's also offers participants the opportunity to collaborate with Macy's sourcing team and potentially have their products featured in Macy's stores or online platform. This exposure can significantly boost the visibility and sales of these emerging brands.

The Workshop at Macy's has garnered significant attention and praise for its commitment to fostering diversity and inclusion within the retail industry. By supporting underrepresented entrepreneurs and helping them succeed, the program contributes to a more equitable and vibrant marketplace for all consumers.

In conclusion, The Workshop at Macy's is a groundbreaking vendor accelerator program that empowers diverse, women-owned, LGBTQ-owned, and veteran-owned businesses by providing them with essential tools, resources, and opportunities to scale and succeed in the retail industry.