Nestled in the picturesque hills of Provence, the Château de la Colle Noire has long been a source of inspiration for the legendary fashion house of Christian Dior. The serene rural retreat, acquired by Christian Dior in 1950, is not open to the public but continues to be a haven for creativity and artistry. Surrounded by lush gardens and fragrant flowers, the chateau played a significant role in the creation of the iconic Miss Dior perfume, which was inspired by the designer’s love for the region and its enchanting evenings.
On October 15, 2021, Parfums Christian Dior celebrated the passion that the founder had for art and women with a new Miss Dior exhibition at the Château de la Colle Noire. Twelve internationally-renowned female artists were invited to offer their personal and contemporary interpretations of the mythic Miss Dior perfume bottle. The exhibition showcased the works of Ingrid Donat, Sabine Marcelis, Hua Wang, Mimosa Echard, Bianca Beck, Marcella Barceló, Pia Maria Raeder, Morgane Tschiember, Bethan Laura Wood, Anya Kielar, Daishi Luo, and Haruka Kojin.
The Château de la Colle Noire, which translates to “The Black Hill” in English, is situated at the entrance of the Pays of Fayence, on the border of the Alpes-Maritimes and the Var region. The property overlooks the plains of Montauroux and has been owned by Parfums Christian Dior since 2013. After an extensive restoration that began in 2015, the chateau was inaugurated by Parfums Christian Dior on May 9, 2016, in the presence of Charlize Theron.
The estate’s park is home to the cultivation of flowers that have inspired Christian Dior fragrances, including the May Rose flower, which is used in the creation of La Colle Noire perfume. The chateau’s gardens are adorned with a thousand jasmine and may rose flowers, which played a significant role in the development of the Miss Dior perfume. The fragrance, an ode to love and beauty, embodies the designer’s vision of femininity and sensuality.
The Miss Dior exhibition at the Château de la Colle Noire not only pays tribute to the iconic perfume but also continues the intimate dialogue that Christian Dior had with art, culture, and women throughout his life. The event highlights the enduring legacy of the designer and his commitment to empowering women through his creations.
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.