The Bay And Pinterest Launch First Digital Lookbook Catalogue

The Bay is inviting customers to ‘Pin It’ with Pinterest today as the retailer announces a strategic digital collaboration with the visual inspiration platform. The first-of-its-kind bilingual and immersive digital lookbook includes ‘Pinnable’ products curated with the season’s top trends in mind so that consumers can build shoppable and personalized boards while they ideate the perfect atmosphere for their home. When ready, the Pins will lead shoppers to thebay.com to complete their purchases to bring their ideas to life. The experience is now available here.

“On Pinterest, we know what trends are about to take off because people come to Pinterest in the early planning stages of the shopping journey. 97% of top searches on Pinterest are unbranded, which is why Pinterest is such an effective place to reach people when Pinners are actively looking for inspiration. Working with The Bay to reach customers at the initial stages of the design journey was an important aspect in building a valuable resource for shoppers.” Martin Svensson, Retail Head of Industry, Pinterest.

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