TikTok has recently introduced a new feature called "Series," which allows creators to post exclusive content behind a paywall. This innovative feature enables content creators to monetize their videos by offering premium content to their fans, who can purchase access to these exclusive collections.
Launched in March 2023, TikTok Series allows creators to include up to 80 videos in a collection, with each video having a maximum length of 20 minutes. This is a significant increase from the standard 10-minute limit for regular TikTok videos. With this new feature, creators can now share more in-depth video guides and tutorials, providing their audience with valuable and entertaining content.
Creators have the flexibility to set their own pricing for their Series, ranging from $1 to $190. Fans can purchase access to these exclusive collections through direct in-video links or via the creator's profile. Initially, only select content creators will have access to the Series feature, but TikTok plans to open applications for more creators in the coming months.
TikTok's Series feature aims to help creators build stronger relationships with their viewers while also offering fans another way to support their favorite content creators. The platform emphasizes the importance of maintaining a safe and welcoming environment, ensuring that all content posted on TikTok Series adheres to the platform's Community Guidelines.
This new feature is reminiscent of Patreon and OnlyFans, as well as Twitch channels that utilize subscriber paywalls. As part of its growing range of monetization solutions, TikTok continues to develop new ways for creators to feel valued and rewarded for their contributions to the platform.
With the introduction of TikTok Series, the platform is expanding its offerings and challenging its competitors, such as YouTube, in the realm of longer-form content. As TikTok remains a dominant force in the world of social media, the Series feature is expected to further solidify its position and attract even more creators and viewers to the platform.
