Balmain Collaborates with Evian for Ready-to-Wear Campaign

Luxury French fashion house Balmain and water brand Evian have recently unveiled the second phase of their ongoing partnership with the launch of a ready-to-wear capsule collection. This collaboration features 19 pieces, including hooded sweatshirts, shorts, t-shirts, bomber jackets, jeans, bucket hats, swimwear, a mini dress, and more. The collection showcases classic sportswear silhouettes paired with shades of soft pastels, inspired by the Evian universe and the joys of summer.

Balmain’s creative director, Olivier Rousteing, and his design team have crafted eye-catching, limited-edition designs for this collaboration, focusing on eco-friendly practices, materials, and innovations. The collection emphasizes the powerful possibilities of a future world of fashion sustainability, under the distinctive tagline “Together, change is beautiful.”

One of the highlights of the collection is an embroidered short blue dress, crafted by the Balmain atelier using Forest Stewardship Council certified viscose. Another standout piece is a reimagined version of Balmain’s ‘Blaze’ handbag,…