Balmain collaborates with Evian for ready-to-wear campaign
Luxury French fashion house Balmain and water brand Evian have recently unveiled the second phase of their ongoing partnership with the launch of a ready-to-wear capsule collection.
Luxury French fashion house Balmain and water brand Evian have recently unveiled the second phase of their ongoing partnership with the launch of a ready-to-wear capsule collection. This collaboration features 19 pieces, including hooded sweatshirts, shorts, t-shirts, bomber jackets, jeans, bucket hats, swimwear, a mini dress, and more. The collection showcases classic sportswear silhouettes paired with shades of soft pastels, inspired by the Evian universe and the joys of summer.
Balmain's creative director, Olivier Rousteing, and his design team have crafted eye-catching, limited-edition designs for this collaboration, focusing on eco-friendly practices, materials, and innovations. The collection emphasizes the powerful possibilities of a future world of fashion sustainability, under the distinctive tagline "Together, change is beautiful."
One of the highlights of the collection is an embroidered short blue dress, crafted by the Balmain atelier using Forest Stewardship Council certified viscose. Another standout piece is a reimagined version of Balmain’s ‘Blaze’ handbag, made using 45 percent plant-based 3D-printed resin and 100 percent recycled polyethylene terephthalate for the handle and lock, created from recycled Evian waste that did not meet circularity standards.
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The limited-edition Balmain x Evian collection is available for purchase online at Balmain.com and at select boutiques across the globe. Prices range from 50 pounds for a dual-branded glass bottle to 4,850 pounds for the sleeveless embroidered dress.
This collaboration between Balmain and Evian began at Paris Fashion Week last year when the brand showcased a white dress made from recycled plastic bottles, woven in a fine monofilament yarn. The campaign for the second Balmain x Evian collaboration highlights their shared origin story in the Savoy region of southeastern France, featuring filmmaker and photographer Carlota Guerrero and the highly acclaimed dance troupe La Marche Bleue.
