Top 10 Color Trends in Fashion Forecast for 2026

Jeanel Alvarado
By
Jeanel Alvarado
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former...
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Top 10 Color Trends in Fashion Forecast for 2026
Credit: WGSN

The fashion color trends for 2026 is defined by a compelling duality, reflecting a global mood that oscillates between a desire for stability and a craving for digital escapism and high-energy optimism. Leading color authorities, WGSN and Pantone, have anchored the year with two distinct yet complementary “Colors of the Year”: Transformative Teal and Cloud Dancer.

The forecast for 2026 highlights a blend of nature-inspired, grounding hues for a sense of restoration, alongside vibrant, “phygital” brights that celebrate self-expression and the blurring lines between the physical and virtual worlds. The top 10 trends are a curated selection from the Spring/Summer 2026 and Autumn/Winter 2026/2027 forecasts, providing a comprehensive view of the colors set to dominate the fashion industry.

The following table presents the top 10 forecasted colors for 2026, synthesized from key industry reports, including WGSN/Coloro and Pantone.

Rank Color Name Source / Season Mood and Significance
1 Transformative Teal WGSN/Coloro (COY 2026) A fluid fusion of dark blue and aqua green, symbolizing change, redirection, and a connection to nature. It acts as a new, gender-inclusive dark neutral .
2 Cloud Dancer Pantone (COY 2026) A lofty, ethereal white that serves as a symbol of calming influence, purity, and a return to essential, simple elegance.
3 Electric Fuchsia WGSN/Coloro (S/S 26) A high-energy, digital-inspired pink that taps into themes of maximalism, self-expression, and the vibrant aesthetics of the virtual world .
4 Cocoa Powder WGSN/Coloro (A/W 26/27) A red-toned brown that evokes nostalgia and a craving for physical reality. It is an earthy, grounding hue that champions art, craft, and the handmade.
5 Blue Aura WGSN/Coloro (S/S 26) A calming, tinted blue that offers a sense of serenity and emotional balance, reflecting a desire for mental well-being and stability.
6 Green Glow WGSN/Coloro (A/W 26/27) A highly emotive and responsive bright yellow-green. It is linked to “Nocturnal Living” and escapism, with a hypnotic, neon-like quality .
7 Jelly Mint WGSN/Coloro (S/S 26) A refreshing, youthful green that speaks to themes of health, vitality, and a playful approach to color, often used in activewear and casual fashion .
8 Fresh Purple WGSN/Coloro (A/W 26/27) An emotive, phygital purple inspired by immersive experiences. It links to spirituality, creativity, and the blending of physical and virtual realities .
9 Amber Haze WGSN/Coloro (S/S 26) A warm, earthy yellow-orange that connects to natural materials and a wholesome, resourceful quality, appealing to a desire for authenticity .
10 Sunlit Olive Pantone (S/S 26 Accent) A warm, versatile green that serves as a key accent color. It provides a sophisticated, nature-based alternative to traditional neutrals .

 

10 Key Color Stories and Themes

The 2026 color forecast can be grouped into three overarching themes:

1. Transformative Teal

 

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Transformative Teal is WGSN’s Color of the Year for 2026, defined as a fluid fusion of classic dark blue and aquatic green that reflects the diversity of nature and taps into an Earth-first mindset. It represents change, redirection, and resilience in the face of complex climate challenges while encouraging a more grounded relationship with the natural world.

2. The New Neutrals: Calm and Restoration

 

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The dominance of Cloud Dancer and the emergence of Wax Paper (a creamy yellow off-white) signal a strong return to sophisticated, enhanced neutrals. These colors offer a sense of calm, purity, and a foundation for minimalist aesthetics. Transformative Teal, while a deep color, functions as a new dark neutral, providing a dependable, gender-inclusive alternative to black or navy. This theme reflects a consumer desire for stability and timelessness in an era of rapid change.

3. Phygital Brights: Escapism and Expression

Colors like Electric Fuchsia and Green Glow are direct responses to the growing influence of digital culture and the metaverse. These “phygital” brights are saturated, luminous, and designed to make a statement both online and in the physical world. They embody optimism, youthful energy, and a bold approach to self-expression, often seen in statement pieces, accessories, and activewear.

4. Cocoa Powder: Elevated browns replace basic black

Deep, chocolatey browns—captured in the “Cocoa Powder” trend—are set to rival black as the go-to neutral for tailoring, leather, and knitwear in 2026. Data-led color forecasts highlight a broader “hues of brown” movement, showing strong growth in rich umber, coco, and coffee tones across coats, suiting, and accessories as consumers gravitate toward warmth and longevity.

5. Blue Aura: Soft blues with a healing vibe

Tinted, greyed pastel blue that color authorities describe as “soothing yet modern,” with a distinctly healing character. WGSN and Coloro list Blue Aura among their five key colours for Spring/Summer 2026, positioning it as a bridge between digital calm and real-world serenity.

6. Green Glow: Nature-forward energy

While Transformative Teal and other eco-inspired shades dominate official 2026 forecasts, the broader story is a surge in green-based tones that channel nature, renewal, and biochemical-inspired color. Green Glow fits into this family as a bright yet softened green that works for activewear, outerwear, and accessories where consumers want pieces that look fresh but not fluorescent.

7. Jelly Mint: Playful, buoyant, and “kidult”

Jelly Mint is one of WGSN and Coloro’s hero tones for Spring/Summer 2026, described as a buoyant, minty hue with a distinctly youthful quality. Forecasts link Jelly Mint to the rise of “kidult” culture and kawaii aesthetics, noting that the color is designed to “promote moments of joy and mental well-being” in everything from apparel to accessories and glassy finishes.

8. Fresh Purple: Modern violets and plum

Forecast platforms highlight a “sophisticated return of plum” and richer purples in the 2025–2026 window, as brands move beyond basic lavender into deeper, fresher violet families. Fresh Purple captures this shift: it is less sugary than past lilacs and more saturated than pastels, making it ideal for tailoring, dresses, and knitwear that read bold but not neon.

9. Amber Haze: Warm, spiritual yellow

Amber Haze is one of the most talked-about 2026 colors, officially listed by WGSN and Coloro as a key fashion colour for the season. It is defined as a rich, green-toned yellow that evokes “timeless wisdom and spiritual grounding,” recalling aged stones and crystals while aligning with the push toward natural pigments and sustainable dye practices.

10. Sunlit Olive: Refined, wearable green

Building on the nature-first trend, Sunlit Olive sits between khaki and warm yellow-green, echoing the light-washed olives seen in Pantone’s Autumn/Winter 2025–2026 reports and runway coverage. Forecasts show that khaki-olive families are gaining momentum as a sophisticated alternative to beige, especially in outerwear, cargos, and utility pieces.

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Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.