Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly worth your attention? We’ve ranked the top 15 must-follow celebrity beauty brands based on key metrics like retailer presence, social media following, innovation, and overall influence. Whether you’re a beauty enthusiast or just curious about the hype, here’s your guide to the best of the best.
1. Fenty Beauty by Rihanna
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- Retailers: 1,500+ (Sephora, Boots, Harvey Nichols, etc.)
- Instagram Followers: 12.5M
- Why It’s a Must-Follow: Rihanna’s Fenty Beauty continues to lead the pack with its inclusive shade ranges and groundbreaking product launches. In 2025, the brand expanded its skincare line, earning rave reviews for its eco-friendly packaging and effective formulas.
2. Rare Beauty by Selena Gomez
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- Retailers: 1,200+ (Sephora, Cult Beauty, etc.)
- Instagram Followers: 8.7M
- Why It’s a Must-Follow: Rare Beauty’s mission to promote mental health awareness resonates deeply with its audience. The brand’s lightweight, buildable makeup and philanthropic efforts make it a standout in the industry.
3. Kylie Cosmetics by Kylie Jenner
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- Retailers: 1,000+ (Ulta, Douglas, etc.)
- Instagram Followers: 27M
- Why It’s a Must-Follow: Kylie Cosmetics remains a social media powerhouse, with viral launches and a loyal fanbase. In 2025, the brand introduced a vegan, refillable lip kit line, proving its commitment to sustainability.
4. Haus Labs by Lady Gaga
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- Retailers: 900+ (Amazon, Sephora, etc.)
- Instagram Followers: 3.2M
- Why It’s a Must-Follow: Known for its bold, artistic products, Haus Labs has become a go-to for avant-garde beauty lovers. The brand’s 2025 rebranding focused on clean ingredients and high-performance formulas.
5. Rhode by Hailey Bieber
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- Retailers: 800+ (Sephora, Revolve, etc.)
- Instagram Followers: 1.8M
- Why It’s a Must-Follow: Rhode’s minimalist approach to skincare has captured the hearts of Gen Z and millennials. The brand’s peptide-infused products and “glazed donut” aesthetic are everywhere in 2025.
6. Victoria Beckham Beauty
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- Retailers: 700+ (Net-a-Porter, Bergdorf Goodman, etc.)
- Instagram Followers: 1.5M
- Why It’s a Must-Follow: Posh Spice’s luxury beauty line combines elegance with efficacy. The brand’s 2025 launch of a CBD-infused skincare collection has been a game-changer for anti-aging enthusiasts.
7. Flower Beauty by Drew Barrymore
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- Retailers: 1,300+ (Walmart, Ulta, etc.)
- Instagram Followers: 1.2M
- Why It’s a Must-Follow: Flower Beauty continues to deliver high-quality, affordable products. In 2025, the brand expanded its shade ranges and introduced a line of SPF-infused foundations.
8. Honest Beauty by Jessica Alba
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- Retailers: 1,100+ (Target, Sephora, etc.)
- Instagram Followers: 1.6M
- Why It’s a Must-Follow: Honest Beauty’s commitment to clean, non-toxic products has earned it a loyal following. The brand’s 2025 launch of a microbiome-friendly skincare line has been a hit.
9. SKKN by Kim Kardashian
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- Retailers: 900+ (Sephora, SKKN.com, etc.)
- Instagram Followers: 4.3M
- Why It’s a Must-Follow: Kim’s skincare line focuses on simplicity and luxury. The brand’s 2025 expansion into body care has been praised for its sleek packaging and effective formulas.
10. Keys Soulcare by Alicia Keys
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- Retailers: 800+ (Ulta, Keys Soulcare, etc.)
- Instagram Followers: 1.1M
- Why It’s a Must-Follow: Alicia Keys’ holistic approach to beauty emphasizes self-care and mindfulness. The brand’s 2025 launch of a CBD-infused body oil has been a standout.
11. Goop Beauty by Gwyneth Paltrow
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- Retailers: 600+ (Goop, Sephora, etc.)
- Instagram Followers: 1.3M
- Why It’s a Must-Follow: Goop Beauty’s luxurious, science-backed products cater to the wellness-obsessed. The brand’s 2025 launch of a blue light protection line has been a hit.
12. About-Face by Halsey
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- Retailers: 500+ (Ulta, About-Face, etc.)
- Instagram Followers: 900K
- Why It’s a Must-Follow: Halsey’s edgy, artistic brand continues to push boundaries. The 2025 launch of a holographic makeup collection has been a viral sensation.
13. Luma Beauty by Shay Mitchell
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- Retailers: 300+ (Sephora, Luma Beauty, etc.)
- Instagram Followers: 600K
- Why It’s a Must-Follow: Shay Mitchell’s brand focuses on effortless, everyday beauty. The 2025 launch of a tinted moisturizer with SPF has been a standout.
14. Iris & Romeo by Michelle Phan
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- Retailers: 400+ (Credo Beauty, Iris & Romeo, etc.)
- Instagram Followers: 500K
- Why It’s a Must-Follow: Michelle Phan, a pioneer in the beauty influencer space, launched Iris & Romeo with a focus on clean, multi-tasking skincare-makeup hybrids. The brand’s 2025 launch of a tinted serum with SPF and blue light protection has been a hit among minimalist beauty lovers.
15. JLo Beauty by Jennifer Lopez
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- Retailers: 700+ (Sephora, Amazon, etc.)
- Instagram Followers: 2.4M
- Why It’s a Must-Follow: JLo Beauty’s focus on ageless skincare has made it a favorite among mature audiences. The brand’s 2025 collagen-boosting serum has been a bestseller.
Looking Forward
The celebrity beauty landscape in 2025 is more diverse and innovative than ever. Whether you’re drawn to Fenty Beauty’s inclusivity, Rare Beauty’s mission-driven ethos, or Rhode’s minimalist vibes, there’s something for everyone. These 15 brands are dominating the market and setting new standards for quality, sustainability, and inclusivity. Follow them, try them, and let us know which is your favorite!
