Unilever Sells Suave in North America To Yellow Wood Partners

Suave was one of the first brands in the 1930s to bring salon-quality hair care to the general public. The Suave brand sells products for women, men and kids in mass retailers and e-commerce platforms.

The brand’s products include hair and body products including shampoos, conditioners, treatments and serums, styling products, body wash, antiperspirants and deodorants, and skin care.

Yellow Wood’s Consumer Operating DNA investment and operating strategy is based on utilizing the firm’s functional operating resources to help maximize brand performance by driving organic growth and increasing operating efficiencies while acquiring additional brands into a limited number of platform companies in its concentrated investment portfolio.

Yellow Wood’s diverse portfolio of consumer brands includes leading global footcare brands Dr. Scholl’s and Scholl, which Yellow Wood reunited as one entity after 30+ years of separate ownership and now combined generates annual retail sales exceeding $700 million…