Luxury

Versace cuts ties with luxury hotel after 25 years

The iconic Palazzo Versace hotel on the Gold Coast of Australia is set to undergo a significant transformation as the House of Versace, an international fashion powerhouse, has decided not to renew its branding agreement with the hotel's owner, Dong Run Group.

Published: Apr 20, 2023 2:16 PM

By Jeanel Alvarado

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Versace cuts ties with luxury hotel after 25 years

The iconic Palazzo Versace hotel on the Gold Coast of Australia is set to undergo a significant transformation as the House of Versace, an international fashion powerhouse, has decided not to renew its branding agreement with the hotel’s owner, Dong Run Group. This decision will come into effect on July 31, ending the 25-year partnership between the luxury hotel and the luxury clothing brand.

The reasons behind the termination of this long-standing partnership remain unclear. However, it is evident that the hotel will lose more than just its name, as many elements tied to the Versace brand will need to be removed.

Branding including the famous Medusa head on the front of the hotel, furnishings, bedding, food and drinks that have become synonymous with the Versace brand.

View this post on Instagram A post shared by Palazzo Versace Gold Coast (@palazzoversace) Thousands of Medusa tiles will need to be removed from the property, marking the end of an era for the hotel.

The owners of the hotel have stated that they plan to undergo an extensive renovation and possible rebranding, with the aim of continuing to operate as a leading five-star hotel. The Palazzo Versace hotel was initially conceived as a result of the synergy between Gianni Versace S.P.A. and the Sunland Group…

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Versace cuts ties with luxury hotel after 25 years

The iconic Palazzo Versace hotel on the Gold Coast of Australia is set to undergo a significant transformation as the House of Versace, an international fashion powerhouse, has decided not to renew its branding agreement with the hotel's owner, Dong Run Group.

Unlock the rest of this story

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