Centric Brands is expanding its global kidswear business with the strategic acquisition of Vingino Group, a children’s wear and lifestyle brand based in the Netherlands. The deal strengthens the Centric Brands kids division by adding a denim‑driven, Italian‑inspired label with reach across Europe, Central America, and South America. For retailers and brands, this move shows how large lifestyle groups are using targeted acquisitions to deepen expertise in children’s fashion.
Overview of the acquisition
Centric Brands LLC, a global lifestyle brand collective, announced on December 2, 2025, that it has acquired the Vingino Group. Through the deal, Centric Brands plans to use Vingino’s design and operational infrastructure and its established retail relationships in Europe, Central America, and South America to grow its international kids platform. The company presents the transaction as a strategic step to expand its global footprint in kids fashion, not just a single‑brand addition.
Who is Vingino in kids’ fashion
Vingino is an international children’s fashion and lifestyle brand that positions itself as inspired by Italian design and culture. Founded in 2001, the label has grown from a local denim player in the Netherlands into a global brand with collections for every child, from baby to teen and beyond. Its ranges are known for cool, colourful products with a playful, vintage look, blending strong denim fabrics with Italian and vintage influences so kids can express their personality.
Why Vingino fits Centric Brands’ strategy
For Centric Brands, Vingino brings a mix of design strength, sourcing capabilities, and merchandising know‑how alongside a clear kids lifestyle identity. The company plans to leverage Vingino’s infrastructure and “best‑in‑class” merchandising capabilities developed through retail partnerships across Europe, Central America, and South America. This move supports Centric Brands’ strategy of building a diversified kids portfolio that combines licensed brands with owned or acquired labels that have strong category expertise.
What executives said about the deal
Jason Rabin, Chief Executive Officer of Centric Brands, said, “Vingino’s design and sourcing strength coupled with their EU and Central and South American networks and relationships fit perfectly into our global growth strategy. We look forward to working closely with the Vingino team as an integral partner to strengthen and scale our international Kids platform,”. He described the Vingino team as an important partner in efforts to strengthen and scale Centric’s international kids platform.
“We are proud to join the Centric Brands group and are looking forward to a new chapter in our business,” said Jan van den Berg, Chief Executive Officer, Vingino. “With Centric’s scale, expertise, and shared commitment to creativity and quality, we are excited to grow the Vingino brand.”
Centric Brands’ lifestyle and kids portfolio
Centric Brands LLC describes itself as a global lifestyle brand collective with expertise in product design, development, sourcing, retail, digital commerce, marketing, and brand management. The company designs, sources, markets, and sells products across children’s, men’s, and women’s apparel, accessories, beauty, and entertainment categories, working with mass retailers, specialty and department stores, and digital platforms. It holds licenses for more than 100 brands and also owns and operates several brands and joint ventures, giving it wide reach across fashion and lifestyle.
How Vingino strengthens the kids mix
With Vingino, Centric Brands adds a kids‑first, denim‑anchored label that brings its own creative studio, storytelling, and international recognition. The brand enters the portfolio as a complete children’s wear lifestyle concept rather than a pure license, giving retailers a differentiated offer within the same supplier relationship. Because Vingino covers baby, kids, and some adult sizing, it also opens room for family dressing concepts and lifestyle capsules tailored to European and other regional tastes.
Vingino’s denim and design DNA
Denim sits at the heart of Vingino’s identity, from its early jeans inspired by a vintage pair found in Naples to its current jeans, jackets, and other denim‑based pieces. The brand combines high‑quality denim fabrics with Italian and vintage influences to create relaxed silhouettes, worn‑in finishes, and bold colours that feel urban and expressive for kids and teens. This denim‑driven aesthetic helps Vingino stand out in a crowded kidswear market, where parents and retailers are looking for pieces that balance durability, comfort, and fashion.
Global operations and growth potential
Centric Brands is headquartered in New York City and maintains United States offices in Los Angeles and Greensboro, along with additional locations in Asia, Europe, Montreal, and Toronto. That footprint gives the company a global sourcing and distribution platform that Vingino can now access as it looks to grow beyond its strong base in the Netherlands and wider European market. With kids’ denim and lifestyle apparel continuing to perform well internationally, the combination of Centric’s scale and Vingino’s design‑driven identity positions both businesses to pursue new growth in children’s wear over the coming years.
