Ladurée Opens Rockefeller Center Boutique

At its core, the new boutique is designed as both a patisserie and a celebration space, bringing French craftsmanship into dialogue with classic New York holiday energy.

Guests can pick up Ladurée’s iconic macarons, pastries, and limited-time collections against a backdrop of historic-inspired textiles, soft greens, and holiday sparkle, turning the Channel Gardens into a natural pause point to warm up and leave with the brand’s signature mint-green box.

Two French heritage brands, one holiday showpiece For this opening, Ladurée is leaning into design as much as dessert through an exclusive collaboration with Brunschwig & Fils, the French heritage textile and wallcovering house.

According to the announcement, Brunschwig & Fils has created two custom patterns to dress the New York City boutique: the Castellane Print and Maubec Stripe, both drawn from the brand’s archive and reimagined in a bespoke palette of Ladurée’s signature greens…