Retail

Ladurée Opens Rockefeller Center Boutique

Just in time for the holidays, Ladurée is bringing its signature Parisian patisserie experience to New York City with a new boutique opening at Rockefeller Center’s Channel Gardens on December 4th.

Published: Dec 3, 2025 8:26 AM Updated: Jun 8, 2026 1:38 AM

By Jeanel Alvarado

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Ladurée Opens Rockefeller Center Boutique

Just in time for the holidays, Ladurée is bringing its signature Parisian patisserie experience to New York City with a new boutique opening at Rockefeller Center’s Channel Gardens on December 4th. Nestled between Fifth Avenue and The Rink, the boutique sits in one of Midtown Manhattan’s most photographed holiday corridors, framed by the world-famous Rockefeller Center Christmas Tree, ice rink, and festive windows. The opening strengthens Ladurée’s U.S. footprint and gives locals and tourists a pastel-perfect stop for macarons, giftin,g and seasonal indulgence.

At its core, the new boutique is designed as both a patisserie and a celebration space, bringing French craftsmanship into dialogue with classic New York holiday energy.

Guests can pick up Ladurée’s iconic macarons, pastries, and limited-time collections against a backdrop of historic-inspired textiles, soft greens, and holiday sparkle, turning the Channel Gardens into a natural pause point to warm up and leave with the brand’s signature mint-green box.

Two French heritage brands, one holiday showpiece For this opening, Ladurée is leaning into design as much as dessert through an exclusive collaboration with Brunschwig & Fils, the French heritage textile and wallcovering house.

According to the announcement, Brunschwig & Fils has created two custom patterns to dress the New York City boutique: the Castellane Print and Maubec Stripe, both drawn from the brand’s archive and reimagined in a bespoke palette of Ladurée’s signature greens…

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Ladurée Opens Rockefeller Center Boutique

Just in time for the holidays, Ladurée is bringing its signature Parisian patisserie experience to New York City with a new boutique opening at Rockefeller Center’s Channel Gardens on December 4th.

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