Nordstrom has introduced an innovative concept with its Nordstrom Local stores, aiming to redefine the shopping experience. Unlike traditional Nordstrom stores, these local shops forgo the usual racks of clothing and shoes and opt for a service-centric environment.
The first Nordstrom Local was established in West Hollywood, Los Angeles, in a compact 3,000-square-foot space. This location features a coffee and juice bar and a manicure and beauty salon, emphasizing an experiential service atmosphere rather than traditional retail.
The core services offered at these stores are tailored to modern consumer needs, including online order pickup and return, alterations, style advice, and tailoring services.
Depending on the location, customers might also find amenities like nail beauty services, in-store bars, stroller cleaning, and clothing donation services. This approach is intended to blend convenience with luxury, targeting Nordstrom’s primary demographic of 25-54-year-olds with household incomes over $100,000.
Nordstrom’s strategy aims to boost customer engagement and loyalty by providing exceptional services and personalized attention. The service hub model allows customers to access Nordstrom's extensive offerings without the need for on-site inventory, facilitated by personal stylists who can order merchandise for same-day in-store pickup.
Since its inception in October 2017, Nordstrom Local has expanded to five locations in total—three in Los Angeles and two in New York City. These cities were chosen for their significant digital sales markets, although there are considerations about the viability of these concepts in more suburban areas where real estate costs and market saturation differ from major cities.
