Latinx-owned and Ethically Sourced Clothing Brand Offers Sizes XXS to 6XL, WRAY opened it’s first brick-and-mortar store in New York City. The clothing store, located at 38 Orchard Street in New York City, saw significant in-store revenue within the first two months of opening, exceeding expectations by 75%. The brand has garnered a cult following on Instagram and TikTok, receiving attention from prominent influencers such as Aidy Bryant and Hilary Duff.
Soon after opening, VOGUE named the store one of the “best places to buy plus-size clothing.”
The New York-based fine-art inspired clothing brand, creates on-trend, accessible, luxury fashion, matching Gen-Z values of sustainability and ethical sourcing. In the U.S., there continues to be a lack of accessible, on-trend and sustainably made clothing that serves the full-size range of customers, with its development seen as slow and too risky. However, approximately 67% of women wear a size 16 or larger and plus-size apparel continues to be one of the fastest-growing segments in the entire fashion industry, with an estimated market value of nearly $265B by 2027. WRAY has positioned itself as the leader and premier destination for size-inclusive and ethically-minded buyers.
Founded in 2015 by WRAY’s CEO and founder, Wray Serna, the former co-founder and Chief Design Officer of Cloth, a VC-backed fashion tech company and app. “As the child of Mexican immigrants, I’ve always felt a little bit different compared to my peers,” said Wray Serna. “That feeling of wanting to make something that made everyone feel special, yet safe is why I built WRAY. Our mission is to make fashion accessible for everyone of all sizes.”
WRAY continues to raise for first round of investment as it expands into new categories, including jewelry and home goods. The on-trend and ethically sourced clothing brand, which offers one of the most size-inclusive lines in North America, is focused on continuing their revenue growth trend for 2023 after scaling rapidly from $200K a year to $3M in less than three years. Previous investors and advisors include the founder of ModCloth and the CFO of Moët Hennessy Louis Vuitton (LVMH), the CRO at Alexis Bittar and more.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.