Size Inclusive Brand WRAY Opens First Brick-and-Mortar Store

The New York-based fine-art inspired clothing brand, creates on-trend, accessible, luxury fashion, matching Gen-Z values of sustainability and ethical sourcing.

In the U.S., there continues to be a lack of accessible, on-trend and sustainably made clothing that serves the full-size range of customers, with its development seen as slow and too risky.

However, approximately 67% of women wear a size 16 or larger and plus-size apparel continues to be one of the fastest-growing segments in the entire fashion industry, with an estimated market value of nearly $265B by 2027.

WRAY has positioned itself as the leader and premier destination for size-inclusive and ethically-minded buyers. WRAY’s CEO and founder, Wray Serna said: “As the child of Mexican immigrants, I’ve always felt a little bit different compared to my peers,” said Wray Serna…