Personalized Skincare Brand PROVEN Launches Into Sephora

Personalized Skincare Brand Proven Launches Into Sephora

Personalized skincare brand announces a groundbreaking new partnership with prestige beauty retailer Sephora, bringing PROVEN’s leading skincare personalization technology and skincare solutions to Sephora customers.

In 2018, PROVEN participated in Sephora Accelerate, the retailer’s brand incubation program dedicated to building a community of innovative, inspirational brand founders in beauty. In December 2022, Sephora announced this years participants for its Sephora Accelerate 2023 brand incubator program, with a cohort of seven BIPOC brand founders spanning fragrance, makeup, and skincare.

The partnership, which marks PROVEN’s first entrance into retail and Sephora’s first move into skincare personalization, consists of both digital and brick-and-mortar experiences. The partnership comes as consumer demand for personalized solutions is at an all-time high.

“We are so pleased to work alongside PROVEN and bring our clients effective, personalized skincare solutions in this new format,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “With its cutting-edge technology and scientific expertise, PROVEN offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results. We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.”


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PROVEN was founded in 2017 by Ming Zhao and Dr. Amy Yuan and launched in 2019. The company received the 2018 MIT Artificial Intelligence Technology Award, was awarded Best Use of Technology at the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project, reached more than $30 million in revenue in just three years, expanded internationally, and was granted a groundbreaking personalization patent.

“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet,” said PROVEN co-founder and CEO Ming S. Zhao. “Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at PROVEN are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”

PROVEN creates simple, personalized, and clinically proven skincare products at scale thanks to its proprietary Skin Genome Project — the largest beauty database on earth. The Skin Genome Project takes the following data into account in order to craft personalized products for consumers:

  • The effectiveness of over 20,238 skincare ingredients.
  • Information about over 100,000 individual products (luxury, prescription, generic, etc.).
  • Over 20 million testimonials from real people.
  • Over 4,000 scientific publications.
  • The water hardness, humidity level, and UV index where you live.

The PROVEN products available through this partnership include Personalized Cleaner, Personalized Day Moisturizer, and Personalized Night Cream.