itk has revolutionized the world of skincare by offering a fresh and evolving approach that consistently delivers innovative products at affordable prices. Their cruelty-free and effective skincare line comprises of 15 different products, each tailored to cater to various skin types and needs. This line is now available at 3,800 Walmart stores nationwide and on walmart.com. The masterminds behind itk are Brooklyn + Bailey, who have collaborated with Maesa, a beauty incubator transforming the industry by growing brands globally.
Brooklyn + Bailey are known for their popular vlogs that have garnered over 1.5 billion views and have won them several accolades such as People's Choice Awards, Streamy, and Webby. Their unique dedication to connecting with their followers has allowed them to build an engaged and interactive community, making them an ideal partner for Maesa in developing the itk skincare line. The sisters are now offering Walmart shoppers around the country a comprehensive skincare regimen that makes premium skincare accessible.
"We're thrilled to finally launch itk in Walmart, a retailer that is synonymous with convenience, quality, and affordability," says Brooklyn, a licensed aesthetician who adds an extra layer of personalized expertise to the skincare line. "Together, we aim to simplify skincare and help people develop habits for healthier skin. Skincare shouldn't be complicated."
"We hope that with itk, we can rewrite the average skincare routine by making it affordable and easy to understand," adds Bailey. "Our audience has been our guide for the past two years, and we have taken their feedback into account while developing itk. Our goal is to create a skincare brand that is truly inclusive for all consumers."
Walmart is committed to expanding its assortment of high-quality skincare products at accessible prices. "That is why we are excited to welcome Brooklyn and Bailey's customer-inspired itk line to our growing aisle of high-quality skincare products," says Creighton Kiper, vice president, merchandising, beauty, Walmart U.S.
itk's launch is perfectly timed as Gen Z desires and requires brands to connect with them like trusted friends. Brooklyn + Bailey have taken a highly collaborative approach and included consumers in the conversation and product development. Skincare is a personal journey, and itk's mission is to make sure everyone has access to knowledge to understand what their skin needs and to stay informed about products that will benefit them. Caring for your skin should be as ever-evolving as you.
