YSL Beauty Launches Sustainable Initiative RE:WILD

Inspired by the legacy of Mr. Saint Laurent, a nature lover who drew inspiration from the natural wonders of Morocco throughout his career.

Since the 2013 introduction of the innovative Ourika Community Gardens project in Morocco, the brand has worked on restoring at-risk environments and has helped to empower local communities for nearly a decade. In 2021, the brand affirmed its commitment as part of the United Nations Decade on Ecosystem Restoration.

Now, with the launch of ‘Rewild Our Earth’, YSL Beauty will work in partnership with Re:wild, a world-renowned non-governmental organization that works across 188 conservation areas in 89 countries to protect and restore biodiversity and to advance ecological restoration globally.

For 2022, this  program will focus specifically on the launch of “rewilding” programs in priority areas for biodiversity where the brand sources product ingredients…