Today, in the lead-up to Earth Day, YSL Beauty has announced a global program called REWILD OUR EARTH, in partnership with global NGO Re:wild, reflecting its broader commitment to making a positive impact on the planet and its people. The Rewild Our Earth program aims to protect and restore 100,000 hectares by 2030––a surface area that is almost 10 times the size of Paris––and to safeguard biodiversity in priority areas affected by climate change where YSL Beauty’s ingredients are sourced.
Inspired by the legacy of Mr. Saint Laurent, a nature lover who drew inspiration from the natural wonders of Morocco throughout his career. Since the 2013 introduction of the innovative Ourika Community Gardens project in Morocco, the brand has worked on restoring at-risk environments and has helped to empower local communities for nearly a decade. In 2021, the brand affirmed its commitment as part of the United Nations Decade on Ecosystem Restoration.