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Temu Joins IACC Advisory Council to Fight Against Online Counterfeiting

Global e-commerce platform Temu has taken a significant step in the fight against online counterfeiting by signing a Memorandum of Understanding (MoU) with the International AntiCounterfeiting

Published: May 20, 2025 3:37 PM

By RETAILBOSS Team

EcommerceNews

Temu Joins IACC Advisory Council to Fight Against Online Counterfeiting

Global e-commerce platform Temu has taken a significant step in the fight against online counterfeiting by signing a Memorandum of Understanding (MoU) with the International AntiCounterfeiting Coalition (IACC). Announced at the IACC’s 2025 Annual Conference in San Diego, this partnership marks Temu’s entry as an inaugural member of the IACC’s newly launched Marketplace Advisory Council (MAC), a cross-industry forum uniting e-commerce giants, payment providers, and iconic global brands to set new standards for intellectual property (IP) protection online.

A United Front Against Counterfeiting The IACC Marketplace Advisory Council (MAC) brings together some of the most influential players in the digital economy.

Alongside Temu, council members include Amazon, eBay, Mastercard, PayPal, Visa, and global brands like Apple, Chanel, Colgate-Palmolive, Disney, Ford, Johnson & Johnson, and Nike.

This diverse coalition is designed to foster collaboration, share insights, and coordinate strategies to address one of the most persistent challenges in e-commerce: the proliferation of counterfeit goods.

The MAC represents a new era of transparency, accountability, and collaborative action, to make online marketplaces safer and more trustworthy for both consumers and brands…

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Temu Joins IACC Advisory Council to Fight Against Online Counterfeiting

Global e-commerce platform Temu has taken a significant step in the fight against online counterfeiting by signing a Memorandum of Understanding (MoU) with the International AntiCounterfeiting

Unlock the rest of this story

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