Adewunmi is enabling the future of the cosmetics industry by empowering beauty companies to personalize skincare for every customer. "We understand that one-size-fits-all skincare products are no longer sufficient in today's market. Consumers are looking for personalized and sustainable solutions, said Ade Adegbonmire, Founder & CEO of Adewunmi.
Adewunmi is tapping into AI-technology to engage shoppers such as their Accessible Custom Cosmetics and Skin Analysis Tool on their website.
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Ade launched his startup, Adewumni in June 2020, which enables beauty companies to create personalized skin care products using artificial intelligence and machine learning. Ade has nearly a decade of management experience and he has been responsible for over 40 million dollars in sales over that time.
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He started a skincare company due to struggles with acne. He believes in personalized products to address individual skin concerns. Beauty companies are currently failing in addressing individual customer needs.
"I realize the standardized skincare products on the shelf don’t work for everyone. Because many factors, such as diet and lifestyle, affect our skin, cosmetics companies must create personalized products. I believe personalized skincare has significant potential to increase customer loyalty, and conversion rates and drive revenue growth in the beauty industry, said Ade Adegbonmire, Founder & CEO of Adewunmi.
We sat down with Ade Adegbonmire at Beauty Tech and Innovation Summit 2023 for an exclusive interview to learn more about Adewunmi, the future of beauty and his thoughts on being a speaker at this years conference.
What was the inspiration behind starting your brand?
I had an overwhelming amount of acne growing up and well into my 20s. I vividly remember prom day in high school. My skin was the worst, with breakouts everywhere on my face, even though I had tried to do everything possible to prevent them before that day. I had my new suit and shoes that I was excited to wear, but my confidence and self-esteem were relatively low because of acne. There are still photos from that day that I refuse to look at because of the acne breakouts and how bad they were. I was then on antibiotics and Accutane for a while. Since then, I have learned the importance of what I put in my body and on my skin, and now I can confidently take care of my skin. I wished that I could personalize my skincare by communicating directly with the manufacturer, and that's what inspired me to build Adewunmi.
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When did you first come up with the idea to merge science and beauty?
Our journey towards creating custom handmade products began with conversations with customers. We soon realized that many customers lacked knowledge about their skin and ingredients. This inspired us to develop technology to understand the customer's skin better and accurately match them with ingredients.
How does your education (or professional experience) play a role in creating products?
While I am still pursuing my degree in Economics and Applied Mathematics, my passion for using technology to create solutions is what drives me. My professional experience has taught me the importance of valuing people and delivering exceptional service. I strongly believe that the cosmetics industry's one-size-fits-all approach is outdated, as it has been proven to not work for everyone.
What did you learn from being apart of the Beauty Tech & Innovation Summit this year?
Speaking at the Beauty Tech & Innovation Summit was an incredible experience for me. It was an opportunity to connect with industry experts and leaders and gain invaluable insights. The summit reinforced the importance of staying relevant, listening to customer needs, and finding ways to exceed their expectations.
Would you recommend other beauty brands to attend?
Attending the summit was such a valuable experience that I highly recommend it to other beauty brands. It doesn't matter what growth stage a brand is at, there is always something to gain from connecting with others and learning new things.
Where do you see the future of beauty in the next five years?
Our current focus is on the future of retail technology in the cosmetics industry. I firmly believe that a time will come when every cosmetic product will be tailored to individual needs. This is where our innovative technology, SAM, comes in. SAM is designed to assist beauty companies in achieving this goal of personalized products.
